Tag Archives: branding

start creating your brand
What can I do to start creating my brand now?

You’ve recognised you’re not quite ready to make a financial investment in your brand. You

Is a rebrand worth the investment?

As an accountant, rebranding your firm is a big decision and you’re likely feeling a

what colors mean in branding
What do colors mean when used in branding?

Try this exercise with me. Close your eyes and picture a color that makes you

How do I know the best colors for my brand?

If you’re asking what colors are right for your brand, good work! You’re asking the

5 things to prepare for your team photoshoot
5 things to prepare for your team photoshoot

Your prospects and those visiting your website not only want to know what your firm

A visual guide to why branding is important for accountants

Branding shows off  your accounting firm’s personality. If you were choosing between two businesses, one

How to help designers create your cornerstone content

Your cornerstone asset is a visual summary which explains how you do things in your

What does it mean to live out my brand?

As the leader of an accounting firm you are responsible for your brand. How you

What is the best timeline to launch my new brand?

You’re thrilled about your new brand and are ready to share it with the world.

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

four women laughing together
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times

How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it

Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done

Why branding is important things for an accountant
Why branding is one of the most important things for an accountant to understand

How many times have you walked into a situation and felt like you should know

Does your logo need a refresh?

  Your logo is important. It is the visual representation of your brand’s personality, and

team values accounting firm
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much

Start Today
What do I do if I want a new brand
but can’t afford it?

Congratulations! You’ve done some marketing soul searching and come to the realisation you need a

branding project accountancy firm
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide

How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners,

Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’

The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your

What type of cake is your firm? Know what makes your firm unique

In a packed accounting market, it pays to understand what makes your firm unique. And

How to define your firm’s tone of voice – and why you need to review it

Here at the Profitable Firm we work with a huge cross-section of different accountancy firms.

How much do you have to spend to get on the marketing field?

One of the issues many firms are facing – particularly some of you smaller accountancy

Colours in design can affect the actions your prospects take

Many accountants I speak to are not sure what they think about different colours, and

Good design makes for great content

Good content makes your accountancy firm marketing more powerful. But how do you get great

Your accountancy firm brand is far more than your logo

One of the foundational elements of your content marketing journey is your brand. And by

Rebranding: Be more mouse, less Bob

Your brand is one of your firm’s biggest assets. And by brand, I don’t just

Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind.

Does Your Accounting Business Have A Split Personality?

The other week I was talking to an accountancy firm about their website and marketing

How To Choose a Website Designer for Your Accountancy Firm Website

So, your accountancy firm needs a new website. How in the world do you choose

14 Free Resources from Andy Bounds when you buy his new book The Snowball Effect

We love passing on a great deal. Andy Bounds, international best-seller (and guest speaker for