Tag Archives: blogging

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

How do I know if my content is better as a blog post or a website page?

  You’ve produced a first draft of something you know is going to be helpful

December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was

A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m

A year in numbers

2020 was one of the most uncertain years in history and the world is now

sand timer on wooden desk
Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when

PF team member reading show your work
I’ve written a great blog – now what do I do with it?

A blog post exists to be shared and seen. Remember the phrase – if a

sharing resources
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,

Shortlisted awards tips for accountants
How do I make the most of being shortlisted for an award?

So you’ve done it! You’ve been shortlisted, and you have high hopes of actually winning

How long do my blog posts need to be?

Having a blog on your accountancy firm website – and keeping it updated – is

Why YOU are the content expert: turning accounting experience into amazing content

Here’s something you don’t generally hear from a content agency… When it comes to creating

Why tax is the least exciting thing about tax content

There’s no escaping the fact that taxation is a big part of accounting. Helping your

When you really don’t feel like writing

I really don’t feel like writing this marketing tip today. Actually, I’m writing this a

How to define your firm’s tone of voice – and why you need to review it

Here at the Profitable Firm we work with a huge cross-section of different accountancy firms.

How much do you have to spend to get on the marketing field?

One of the issues many firms are facing – particularly some of you smaller accountancy

The typical blog post process for an accountant

By now, most accountants have come round to the fact that you “should be blogging”.

Thoughts on Xerocon, Day One

I have five minutes while getting ready for the Xerocon Awards Dinner, and I thought

Javier and the Treehouse (or, Why Your Accountancy Firm Should Outsource)

A few months ago I was visiting my family in the States. My dad has

Why online marketing means accountants don’t have to sell anymore

Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do

Pros and cons of ghost blogging for your accountancy firm

One of the ways to get your accountancy firm noticed in terms of expertise is

I See Fire: Getting online marketing projects completed in one day.

If you haven’t seen the new installment of the Hobbit films (“The Desolation of Smaug”),

Thoughts on Xero after attending Xerocon London

Yesterday I spent the day with 400+ accountants at the Brewery in London at the

Blogging: 6 solid reasons your accountancy firm should be blogging

One of the areas of greatest opportunity for accountancy firms (and, indeed, any professional service

Why having multiple domain names does not help your accountancy firm’s SEO

We’ve been told for some time that domain names (the URL for your website) are

Free Websites for Accountants – Today Only!

Gotcha! Yeah, that’s a complete April Fool’s. But seriously…website design and development is a complicated

Creating new content every week is a lot! This is time not spent earning money!
Great online marketing success is the result of spending either time, or money.

You can achieve great online marketing success in one of two very simple ways.  Time,

Half a Marketing Loaf is Better Than None

I love snow.  I’m often in the minority here – most people agree with me

More Blogging, More Leads

It’s a fact.  Increasing the total number of blog posts on your website, and blogging