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Style guides for you

Everything we do for you is completely custom.

When you work with us on monthly outsourced marketing, rest assured all blogs, website content, graphic design are crafted exclusively for you.

1. Style Guide



This guide is like a mini-branding guideline document. If you’ve had your brand developed professionally, you’ll likely have one of these already in a fuller form. If not, this gives basic direction on brand elements such as:

  • Primary colours to use
  • Hex codes (for web imagery)
  • Pantone codes (for printers)
  • Primary font
  • Secondary fonts

We also create full branding identities for accounting firms, including a brand refresh or redesign.

View example style guide

1. Style Guide

2. Imagery Guide

Direction on preferred photography and graphic design


This guide is created based on our discussions with you around photography, images, and graphic design, and includes:

  • Stock photograph styles
  • Graphic design style
  • Icons and designed work

Our team will use this to ensure consistency in choices of imagery on your behalf for your website, blog posts, social media, and more.

View example imagery guide

2. Imagery Guide

3. Tone of Voice Guide

How you word things (or don’t)


This helps our team understand how to write for you – blog posts, website content, social media posts. It is a reflection of your brand, so it goes beyond simply words and includes:

  • Values
  • Pillars
  • Commitments
  • Who you are
  • Who you are not

View example TOV guide

3. Tone of Voice Guide

Need a fuller review of your brand?

If you’re not sure where to begin, our branding workshop will give you direction. (You can even choose to apply your workshop fee to a fuller brand project, once it’s complete.)

Explore branding workshop

Free webinars from PF in June. Some of you are webinar'd out, but if you've been meaning to look deeper at marketing in this weird in-between zone... here you go. Topics: - Creating content to bring you ONLY the clients you want - The Marketing Map…

Content Marketer Registration

  • Strength indicator