PRICING

We respect this, and we’re sorry to hear about the bad experiences you’ve had, or money you’ve lost. It’s discouraging and frustrating. We believe in understanding what didn’t work, what you expected, where your responsibility was, and the results you truly want. We really listen and want you to feel we care about you as a human and about your firm as a unique entity.

We’ll have as many conversations as you need to answer every question you have. Most of our clients work with us monthly for 2-3 years, so we’re building a relationship and we know that starts with clarity. If you’re not sure, you can join the Marketing Accelerator group so you can get to know us (and some of our clients!). You’ll only start working with us when you feel ready and excited to do so.

We use Gocardless to set up monthly or milestone payments. Payment is always required in advance, because when you’re ready to start, you’re ready to pay. (We know you practice this in your firm, too.) Whether it’s a small deposit, a large deposit, or first month’s fee, it reflects your commitment to the marketing work and your willingness and excitement to get going. Once payment authorisation is provided, fees will be processed according to agreed-upon milestones, and we will always notify you ahead of time that these are coming. Payment for monthly retainers is on the 1st of each month.

The question we return to you is, what might cause this to happen? We want to work with accountants who are committed and willing to make the efforts required. After all, marketing is your responsibility, and we’re here to support that and help it be better. Some questions to ask yourself right now are:

– What does “success” look like to you in marketing? What does “failure” look like?
– Are you willing to personally commit to your firm’s marketing for at least 12 months? Not all our contracts require this, but if in your mind you aren’t willing to really give it everything you’ve got for at least 12-24 months, you might still be looking for a short term result.
– Are you ready to show up for meetings, reply to messages, give feedback, and ask questions? If you’re thinking “I’ll just hand everything over and it will magically happen”, you might not be ready yet.
– Are you worried about where the money will come from, or the future of your firm? If you’re significantly worried about this and aren’t sure your firm will continue, talk to us about this first.

All of these will be worked through in the Foundational Gap Analysis: so start there. You can always decide to move forward to other projects as soon as you’re ready.

Read more about the Gap Analysis here

This is a really good question. Only you will truly know when you’re ready, but in our experience it will include things like:

– An enthusiasm and excitement about marketing
– Ideas you’d like to implement
– Willingness to pay the deposit or first month’s payment
– Questions you want to ask us about marketing
– Content you actually start creating (like blog posts and videos)
– Conversations with your team and the leadership about marketing

To get to know us better before you begin working with us monthly, either sign up for the Gap Analysis, or join the Marketing Accelerator. We can invite you to a session so you know how it feels. And please, ask any questions directly to us. If they’re not answered here we’d love to know what they are!

This is why we’ve created the Marketing Map.
You can review all our pricing here.

The best results in marketing come over the long term, with a steady focus in the same direction (“the right way is the long way”, as evidenced by the marketing map!). Our work includes branding, website design and build, monthly content marketing, and coaching and training. The stories we’ve written are more than case studies, more than testimonials or quotes. Read the stories of accountants we’ve worked with over a period of months or years, and understand how their businesses and lives have changed for good.

You can read accountants stories here, read blogs about ROI here or fill in our diagnostic and tell us about you.

We understand this feeling and have set up the Gap Analysis to make sure you’re doing the right thing – for you. Instead of presuming we both know the next step, we double check what the numbers are telling us. What kind of leads are you getting? Who is the perfect client, and what do they spend? What do they want to know about your firm?

We’ll also look at your existing brand and website, and identify what marketing assets you have (and which you need). This will make it very clear where to begin, and we’ll have the base numbers to track against so you can see progress. Learn more about the Gap Analysis here.

Our question for you in reply is, what does “done for you” actually look like? If it looks like working together with us to create the marketing you really need, then yes, absolutely! Your collaboration is critical, because we need to understand who you are and the relationship you have with your clients. So “done for you” does include sharing your ideas, and giving bullet points or notes or videos, and giving feedback.

But if “done for you” looks like us creating content without any input from you, or making things happen without meetings, discussions or feedback, then that’s not us (because it wouldn’t deliver great marketing for you).

Great marketing reflects who you and your firm truly are. To create that, we need your help. It’s more “done with you” than “done for you”: and the results are far better because of it.

You can fill in the discovery form and tell us about you. There’s an option to book a call, too.

1. You know you get what you pay for. “If you think paying for an expert is expensive, try hiring an amateur.” When you’re tempted to pay a lower cost for something (especially marketing), it’s often because you’re seeing it stand alone. A logo. A website. A blog post. But true marketing is integrated: your blog post sits on your website, which reflects your brand, which is also matched in your social posts, which show videos, which are created from your experience and client questions, and it all weaves together.

There are many people who can “do it cheaper”, if you look at each item on its own. But the real costs come later: the cost of looking at your brand without considering your website and every other aspect of your marketing. The cost of choosing a firm name without digging into your audience and who you truly are. The cost of blog posts which sound like every other firm.

2. You’ll also be working with an entire strategic, creative team. Strategists in areas such as Analytics, Website development, SEO, Ads, Marketing Campaigns, and more. We also have a team of content writers, designers, developers, and creators. Each person is dedicated to understanding and supporting accountants. There’s no such thing as a marketing unicorn, but working with PF gives you the entire marketing herd.

Here’s the Pricing page