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Marketing for Xero partners

You're great at Xero. Make sure you're great at marketing it, too!

The true question is not whether to use Facebook ads, or what kind of video to produce, or building a Xero page on your website.

To make more of being a Xero partner, and get more clients actually using it, you’ll want to think more about them (and less about yourself).

But where to begin?

A little bit of planning goes a long way. Before you launch off in another marketing direction, get some guidance.


Marketing planning workshop

Book an online workshop exclusively for your own firm, and use this time to explore:

  • How to use Xero so you can better serve your niche areas
  • The opportunity for a Xero-focused event
  • Building Xero-exclusive training sessions or events
  • Offering better Xero-app integration services
  • …or anything you’d like to discuss about your marketing!
Find out more

12 week group training - SPECIAL Xero offer!

Learn in 12 weeks how to approach content marketing. Apply what you learn to marketing Xero (or anything in your firm). Sessions include:

  • Niches
  • Websites
  • Email marketing
  • Social media
  • Blogging
  • …and more!

Oh, and you save lots because you’re a Xero partner. You’re welcome.

Explore the Accelerator

Free Marketing Masterclass

Access the four-session Masterclass FREE for all accountants worldwide. This will help you in these 4 areas:

  • Getting ROI on your marketing
  • Buy-in from the whole team (with Xero and with marketing)
  • Getting marketing done
  • Building a marketing team (now, or eventually)

The Masterclass is recorded so you can watch at a time that works for you.

Access the masterclass

What are other Xero partners doing?

Xero partner case studies

As a Xero partner (or an accountant who wants to make the most of cloud accounting), it’s tempting to see Xero as the answer in and of itself.

But success in  marketing goes far beyond Xero. Since cloud accounting is the new normal, differentiation and niche are more important than ever.

Find out how to truly differentiate yourself as a Xero partner – and how 6 firms did just that.

Download the guide