YOUR FIRM. YOUR MARKETING. YOUR DECISION.
ONE TO ONE
Now you know how the elements of marketing fit together for accountants, it’s time for the deep dive sessions for your firm specifically. Work one to one with the PF team to document your thoughts, organise your actions and make decisions on what the next best step is for your firm’s marketing.
WHAT DO I GET?
Your goals documented: personal, hiring/team, financial, clients, systems and marketing
Your brand narrative: a detailed summary of your ideal audience, who you are as their guide, your values, your process or way and your name and logo
A core website structure with key messages for homepage: crafted by our content team, based on your goals and brand story
A detailed marketing plan: identify your top 5 priorities and we’ll build you a full list of actions you can work through in your marketing, including actions for your brand, website, blogs, social media, webinars, workshops, events….
A timeline for your priorities: a visual summary of how all your marketing fits into the next year: how long each item will take and who will be responsible for it
YOUR NEXT STEP AFTER ACCELERATOR
WHAT’S THE COST?
Foundations starts at £2,995+VAT and you can either pay all at once, or split the cost into milestone payments.
You’re excited to get going NOW with your marketing. Going through Foundations makes sure you’re going in the right direction, so there’s no wasted time.
HOW DOES THE
HEAR FROM OTHER ACCOUNTANTS
HOW IT FEELS
“Foundations is so much more than just ‘marketing’. When you start digging into your values and your reasons why you do what you do, it manifests itself in how you communicate with prospects and clients. I needed to communicate how strong the community is where I’m from and so because the PF team aren’t from here, I thought they perhaps wouldn’t get just how strong it is but they totally did. It takes a special kind of marketing agency to be able to do that: to really get under your skin.
It was business changing and life changing, because they’re so intertwined.”
“I’m honestly blown away by how useful Foundations has been, especially the end product! It’s literally like someone has plugged into my brain and downloaded all the relevant data to my life, business and clients, and then organised it into a tidy database of tasks, timelines and summaries.
I think Foundations would be mega helpful for anyone but especially for someone like me who suffers from chronic archaic ideas… top-level stuff, I think this goes beyond marketing as it’s a hard skill to gently extract these sorts of things from people.”
MEET YOUR TEAM
Sessions are delivered by two Client Marketing Managers (CMMs) who each have extensive experience working with accountants and delivering Foundations for firms all over the world. You’ll have a dedicated CMM, and the support of the whole PF creative team.
TAKE THE FIRST STEP TODAY
You’ll be working with two PF team members in a series of five one-to-one sessions, each for 1.5 hours on Zoom. Sessions are arranged to suit your schedule, with space between sessions to give you time to breathe & process what you’ll do in your firm. You will be given homework in advance of each session.
Choose to pay in full and get started as soon as possible, or pay a deposit to get your chosen dates locked in and start the onboarding and homework today.
As soon as you complete the form, you’ll get a confirmation and some questions to start thinking about, and a member of the PF team will be in touch to book your individual sessions.
WANT TO KNOW IF IT’S FOR YOU? HAVE MORE QUESTIONS?
YOUR QUESTIONS ANSWERED
Here’s everything you need to know based on questions other accountants have asked. If your question isn’t listed here, just ask!