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  • 🚀 Accelerator kicks off 23 April! Stay focused, move faster, and build marketing that works. GET THE DETAILS
  • 🚀 Accelerator kicks off 23 April! Stay focused, move faster, and build marketing that works. GET THE DETAILS
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We are PF

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Creative agency exclusively serving accountants. Helping you create marketing that brings you only the best clients.
✨ DIGITAL ACCOUNTANCY SHOW 2025 ✨ Attending @ ✨ DIGITAL ACCOUNTANCY SHOW 2025 ✨ Attending @digitalaccountancyshow next week? Don't miss @karenlreyburn and @steve.shapesteam talk on Tuesday at 4:30 PM at the Advisory Live stage! They'll be tackling the disconnect between the brilliant client experience you deliver and how you communicate it in your marketing. Learn practical ways to give prospects a genuine feel for working with you before they become clients. Been on your feet all day? This is the perfect session to sit down, put those headphones on, and gather some marketing gems to help you attract more of the clients you love. Come say hello at our stand B11 – we've got cookies! 🍪 #DigitalAccountancyShow #AccountingMarketing #DAS2025 #ClientExperience #UXmarketing
"Your website should do 70% of the work before a c "Your website should do 70% of the work before a client ever speaks to you." In this clip from Engager Labs 25, Karen explains why brand details like colour aren't just aesthetic choices—they're strategic decisions that affect how your prospects feel when they visit your site. Want to identify gaps in your firm's brand? Click the link in bio for our brand assessment tool. #AccountingMarketing #BrandStrategy #FirmGrowth #WebsiteDesign #EngagerLabs #EngagerLabs25
Tomorrow is the day! Hands up who is excited? 🖐 Tomorrow is the day! Hands up who is excited? 🖐🎉 Don't miss Karen's talk at ACC Liverpool on February 25th! ⏰ Time: 15:55-16:15 📍 Location: ACC Liverpool 🔑 Topic: How brand and operations work together to drive profitability Perfect timing for that afternoon coffee while getting insights to transform your firm's growth! 🚀 #AccountingMarketing #PracticeGrowth
⭐⭐⭐⭐⭐ "This book was like a master class ⭐⭐⭐⭐⭐ "This book was like a master class in branding and marketing – it has very much informed what I plan to do with my firm!" - Kim Kelleher on Goodreads.com. We absolutely LOVE hearing how The Accountant Marketer has helped its readers. If you've read the book, please consider sharing your experience with a review on your preferred platform. #AccountantMarketer #AccountingMarketing #MarketingForAccountants #AccountingTips #BusinessBooks #MarketingStrategy
The mid-afternoon marketing wisdom you won't want The mid-afternoon marketing wisdom you won't want to miss at #EngagerLabs 💡 Here's why this mid-afternoon session is worth blocking in your calendar: discover how your brand and operations aren't just connected - they're the power couple that drives profitability. Stop seeing marketing and processes as separate challenges. Learn how to build systems that naturally attract and serve your ideal clients. Join us at ACC Liverpool, February 25th, 15:55-16:15. Grab that afternoon coffee and get ready for some practical insights that'll transform how you think about your firm's growth 🚀 #AccountingMarketing #AccountingFirm #AccountancyGrowth
The PF team is heading to #EngagerLabs! 🎉 Comi The PF team is heading to #EngagerLabs! 🎉 Coming to ACC Liverpool on February 25th? Find us at Stand 13 where we're mixing business with plenty of fun! What's in store: 🔹 Karen, Beth and Marina will be ready to chat about all things accounting firm marketing 🔹 Interactive games (with prizes!) 🔹 Free PF swag you'll actually want to keep 🔹 Catch Karen's talk at 15:55 about connecting your marketing and operations for better profitability Drop by anytime between 9am-6pm - we'd love to meet you in person and chat about how to attract more of your ideal clients 💫 #Accounting #Marketing #EngagerLabs2025 #EngagerApp #AccountancyFirm #AccountantsLife
Behind the scenes: Our team recharged, adventured, Behind the scenes: Our team recharged, adventured, and made memories during our end-of-year break. Here's what the PF crew got up to during their time off! 👀 #TeamPF #WorkLifeBalance #MeetTheTeam #RestPillar
POV: When your coworker's idea of casual Friday is POV: When your coworker's idea of casual Friday is napping on your keyboard 🐱 💻 #WFHlife #RemoteWorkBuddy #CatsOfInstagram
🎉 Meet Kelli, our newest Marketing Strategist b 🎉 Meet Kelli, our newest Marketing Strategist bringing 25+ years of communications expertise to PF! With deep experience in transforming accountants into industry leaders since 2020, Kelli understands the unique challenges you face. She's already making waves as a speaker at Accountex and DAS, and hosts the 'Accountants Are Sexy' podcast 🎙️ When she's not helping accountants unlock their marketing potential, you'll find Kelli: 🏔️ Conquering mountain peaks 🏂 Shredding snow on her snowboard 🎸 Living it up at festivals and gigs 🎭 Taking in theatre shows 🐾 Spending time with family and furry friends Welcome to the PF family, Kelli! Your blend of marketing expertise and genuine understanding of accountants makes you the perfect addition to our team! 💛 #TeamPF #NewTeamMember #AccountingMarketing #MarketingStrategy
Happy Holidays from our team to yours 🎄✨ ❄ Happy Holidays from our team to yours 🎄✨ ❄️ We’ll be closing our virtual doors from the 24th December for some rest time and will be back from 2nd January 2025. We encourage you to take some time off with your family, friends or just yourself! Stay warm, stay merry and stay creative! #HappyHolidays #WinterBreak #RestPillar #Creativity
🤔 How can you best use AI in your marketing? ⚡️ As a business owner, making time for marketing is often a challenge. Sometimes it feels like the only solution is to hire an army of marketing experts to do it for you. Depending where you are in your business, this isn't always an option. AI is an option. And there's A LOT of tools you can be using. The danger is you can end up wasting a lot of time and energy working out what tools to use for what. You can learn more about the do's and don'ts of using AI in your marketing by reading the blog linked in our stories! ⚡ #marketingtips #AItools #accounting #accountants #marketingforaccountants
Marketing is all about giving your audience what t Marketing is all about giving your audience what they really want (and need). 👀 So here you go… the highlight outtakes from creating our DIY Accountant Marketer online course 😂 Which one is your favourite? Tell us in the comments! 👇 #marketing #accountants #bookkeepers #onlinecourse #bloopers #video
As accountants and bookkeepers, you know numbers t As accountants and bookkeepers, you know numbers tell the real story 📈 But when it comes to tracking your firm’s marketing numbers, it’s easy to get overwhelmed by all the different channels and metrics. 🤯 How do you know what numbers to track? 🤯 What ones to pay attention to? 🤯 What does it mean when they’re going up and down? 🥳 We’ve created a guide for this very purpose. It’s designed to help you learn what numbers to track and more importantly, what the numbers actually mean. ⬇️ Comment “numbers” on this post to download this FREE guide or get your copy via the link in our bio! #accountants #bookkeepers #freeguide #marketingmetrics #tracking #channels #metrics
Mike’s accounting firm @yblaccounting is cutting Mike’s accounting firm @yblaccounting is cutting-edge, innovative and client-focused. The thing is, their old branding was outdated and didn’t communicate this to the folks they were trying to attract. We collaborated with Mike to create a brand that speaks to the go-getter entrepreneurs his firm loves working with. Our team of strategists, designers and content writers researched his audience and brought together cross-divisional expertise to build out his complete brand strategy. Now, Mike’s brand has: 🔹 A sleek, modernised visual identity. 🔹 A consistent brand voice that connects with their audience. 🔹 Values front-and-centre to draw in the kind of clients they love. 🔹 Imagery that represents YBL’s ideal audience. 🔹 Strategic messaging that qualifies prospects and helps them move through the sales pipeline. Here’s what Mike had to say to @simona.bilkste about the brand transformation process: “PF’s entire focus is helping you reach the clients who, when they see your message, think, ‘This is me’. …They spent countless hours digging as deep as possible knowing exactly not only what you want, but more importantly, what will properly resonate with your ideal audience.” Watch the video to see how we transformed Mike’s brand to attract the clients he loves! ⬆️ #brandtransformation #marketing #accountants #cpas #creativeidentity
🎉 Meet Marina, our newest Marketing Strategist! 🎉 Meet Marina, our newest Marketing Strategist! With over 12 years in strategy marketing planning, Marina brings both big-brand expertise and a passion for helping small businesses thrive by creating spaces where clients feel comfortable sharing their real hopes (and concerns!) about marketing. Originally from Belgrade 🇷🇸 and having spent years in London 🇬🇧, Marina is now back in Serbia enjoying the sunshine. When she’s not crafting strategies, you’ll find Marina: 🌿 Exploring nature trails 🌎 Discovering new places 🤝 Building meaningful connections Welcome to PF, Marina! We can't wait to see you help our clients create brands built from values and purpose to attract more of the clients they love working with ✨ #PF #NewTeamMember #MarketingStrategist #AccountingMarketing
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"Damn, I meant to talk to PF at DAS."

We didn’t
"Damn, I meant to talk to PF at DAS." We didn’t hear you say it—but we know you were thinking it. It’s been a few weeks. The buzz has settled. You’re back in the flow - client meetings, team decisions, figuring out what’s next. But something’s lingering. Something sparked at DAS, and it hasn’t let go. The energy was real. Motivation. Curiosity. Accountants asking thoughtful questions about what comes next. People genuinely excited about what AI could do—not to replace human work, but to make it better. More efficient. More powerful. You asked how to use AI well. You wanted real clarity, not hype. You thought about staying consistent, building trust, and connecting your marketing with what people actually experience as a client. Some people waited ten minutes just for that conversation. Because when something matters, you make time for it. Karen’s talk was all about that connection. How your brand makes promises before someone becomes a client—and how the experience has to match. Your marketing sets the tone. It hints at what it’s like to work with you. So the question is—are you living up to what you’re promising? That’s where we come in. We’re your outsourced CMO. We build strategies that fit your firm, your team, and your goals—and then we help you get it done. We work alongside you to use AI in ways that make sense. Guiding your team, making the tools work for you, and helping it all fit together. The accountants we love working with are curious, motivated, and open. Sometimes they feel unsure. Sometimes they have a dozen ideas and no idea where to start. But they care. They ask questions. They want their marketing to feel like them. And they’re willing to do the work to make that happen. If you meant to talk to us at DAS, this is your reminder. We’re still here. Let’s talk. 🔗 Discovery Form link is in our bio! #DAS2025 #MarketingForAccountants #OutsourcedCMO #AIandMarketing #TheAccountantMarketer #AccountantsWhoCare


Ready to attract the clients you actually want to
Ready to attract the clients you actually want to work with? 🙌 Our Accelerator coaching group gives you the structure, support and accountability to make it happen – all alongside other accountants who get it. Limited spaces available for our April group. Click the link in our bio to find out more. #AccountantMarketer #AccountingMarketing #PFAccelerator #MarketingForAccountants

✨ DIGITAL ACCOUNTANCY SHOW 2025 ✨

Attending @
✨ DIGITAL ACCOUNTANCY SHOW 2025 ✨ Attending @digitalaccountancyshow next week? Don't miss @karenlreyburn and @steve.shapesteam talk on Tuesday at 4:30 PM at the Advisory Live stage! They'll be tackling the disconnect between the brilliant client experience you deliver and how you communicate it in your marketing. Learn practical ways to give prospects a genuine feel for working with you before they become clients. Been on your feet all day? This is the perfect session to sit down, put those headphones on, and gather some marketing gems to help you attract more of the clients you love. Come say hello at our stand B11 – we've got cookies! 🍪 #DigitalAccountancyShow #AccountingMarketing #DAS2025 #ClientExperience #UXmarketing


"Your website should do 70% of the work before a c
"Your website should do 70% of the work before a client ever speaks to you." In this clip from Engager Labs 25, Karen explains why brand details like colour aren't just aesthetic choices—they're strategic decisions that affect how your prospects feel when they visit your site. Want to identify gaps in your firm's brand? Click the link in bio for our brand assessment tool. #AccountingMarketing #BrandStrategy #FirmGrowth #WebsiteDesign #EngagerLabs #EngagerLabs25


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© The Profitable Firm Ltd Company number 10026597 Registered office: 16 Blackfriars Street, Manchester M35BQ

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  • Marketing Map
    • Philosophy
  • Coaching
    • DIY Accountant Marketer Course
    • Accelerator
    • PF Lab
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    • Foundations
    • Branding
    • Websites
    • Monthly Marketing
  • Client Stories
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  • About Us
    • Careers
  • Blog
    • Free resources
  • START TODAY
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