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Creative agency exclusively serving accountants. Helping you create a marketing strategy that wins you the clients you love.
New blog post! Why brand elements matter (even if New blog post! Why brand elements matter (even if you’ve never heard of them). If your Canva posts never quite look right, your website feels disconnected from your socials, or design always takes longer than it should, this might explain why. In this post, Karen breaks down the missing piece most accounting firms don’t realise they need, and why it’s often the difference between marketing that feels hard and marketing that finally clicks. Read it when you want your brand to feel more consistent, confident, and easier to work with. #MarketingForAccountants #AccountantBranding #BrandElements #SmallBusinessGrowth #AccountingFirm
Meet Adam 👋 Our newest Marketing Strategist at PF. Meet Adam 👋 Our newest Marketing Strategist at PF. With nearly 15 years of experience across agencies, global brands, and growing businesses, Adam brings serious strategic depth alongside a strong belief that marketing can and should be a force for good. At PF, he’s supporting our clients to stand out, build stronger relationships, and grow in ways that support both their ambitions and their lives beyond work. We’re excited to have his perspective, experience, and values on the team. Say hi in the comments and help us welcome Adam to PF 💛 #WeArePF #PFTeam #MarketingStrategist #MarketingForAccountants #TeamWelcome #PurposeDrivenMarketing #NewTeamMember
Marketing works better when it’s based on insight, Marketing works better when it’s based on insight, not assumptions. Part 2 of our free AI Marketing masterclass shows you how to use AI for client research, competitor analysis and market insight, so your marketing decisions are grounded in reality. 📅 21 January 2026 ⏰ 3pm GMT / 10am ET 🎓 Free to attend. Recording included. Link in bio to register. #AIMarketing #AccountantMarketing #MarketingForAccountants #AccountingFirmGrowth #PracticeGrowth #MarketingStrategy #AIForAccountants
The PF team are enjoying rest, family time, good f The PF team are enjoying rest, family time, good food, and a variety of beautiful traditions! We’re all off now and will return on Monday 5th January to help you kick start 2026 with the right marketing focus for you. Thank you for the opportunity to connect with and work with you this year! See you in the new 🎉💪🏆 #holiday #restpillar #creativeagency #marketing #accountingfirms
Accelerator is back. And it’s had an upgrade. The Accelerator is back. And it’s had an upgrade. The next group of AI Marketing Accelerator starts next month with a Kick-off session 28 January 2026. Same proven marketing foundations. Now with a clear, practical focus on using AI properly for marketing, not generic content that sounds like everyone else. Over 8 weeks, we’ll work live on: • Audience and positioning • Brand and cornerstone content • Website, email and follow-up • Video, blogging and social • Campaigns and tracking • How to train AI to reflect your firm and attract the right clients If you want structure, accountability, live coaching and real feedback on the marketing you’re creating, this is for you. More details on this 8-week coaching group via the link in our bio. #accountantmarketing #aiinmarketing #accountingfirmowners #marketingforaccountants #practicegrowth #professionalservicesmarketing #aiforaccountants
Accountants walking into the new year with their t Accountants walking into the new year with their to-do list. January energy is… ambitious. #AccountantLife #PracticeLife #BusySeasonEnergy #NewYearSameWork #AccountingHumour #FirmLife #TaxSeasonPrep Alt text: A person walking down a runway wearing a suit completely covered in yellow sticky notes, representing an overwhelming to-do list.
When someone says they need a new website, the fir When someone says they need a new website, the first step isn’t design. It’s clarity. What’s working, what isn’t, and what’s actually stopping the site from delivering. Sometimes a full rebuild helps. Sometimes a few focused fixes go further. If you want to know which applies to your firm, comment ‘GAP’ and we’ll DM you the link. #accountants #accountingfirm #marketingforaccountants #websitedesign #marketingstrategy #wearepf
Choosing a marketing agency can feel risky when yo Choosing a marketing agency can feel risky when you’ve been dazzled by jargon or locked into confusing contracts before. This is ten essential questions to help you take control: who owns your data, how success is defined and reviewed, what happens if you want to leave, who you’ll work with day to day and how AI is used. It’s a practical guide to spotting red flags and finding a partner who will teach you and fit with your firm’s values. Read the new blog at wearepf.com/blog or comment "Blog" and we'll send you the link. #marketingagencyguide #accountantsguidetomarketing #10questions #accountantmarketing
Accountants deserve a Spotify Wrapped too - especi Accountants deserve a Spotify Wrapped too - especially for the marketing you squeezed in between client calls, reconciliations, and busy season survival. ✨ Here’s your Accountant Marketing Wrapped 2025 ✨
Today is the day! Part 1 of the Smarter AI Marketi Today is the day! Part 1 of the Smarter AI Marketing series starts today at 3pm GMT / 9am CST. It's not too late to sign up, for free, to any of the sessions. The link is in our bio and on our stories (today only). Here is a teaser video of what will be discussed in Part 1 - Content Creation With AI, taken from @karenlreyburn's workshop at Deeper Weekend 2025. #freemasterclass #accountantmarketing #contentcreation #aimarketing #marketingwithai
We’re hiring a maternity cover for our Strategy Co We’re hiring a maternity cover for our Strategy Coordinator role. Corinna shares what the role involves and the kind of person who’ll thrive in it. If think you might be a fit, drop us a message and we'll DM you the link with more details. Alternatively, head to wearepf.com/careers
AI is deciding who gets seen, and who doesn’t. If AI is deciding who gets seen, and who doesn’t. If your firm isn’t showing up in ChatGPT, Google’s AI Overviews or Perplexity, it’s not because your content is bad. It’s because you’re not sending the right signals. This blog breaks down how accountants can use EEAT and SEO together to build real authority - and get found when it matters. Comment ‘authority’ and we’ll DM you the link. #accountants #accountinglife #accountantmarketing #accountingfirm #smallbusinessgrowth #digitalmarketingtips #seotips #aiinbusiness #contentmarketing #authoritybuilding #pfcommunity
*EDIT: Part 2 starts 21 January. 01 was a typo, so *EDIT: Part 2 starts 21 January. 01 was a typo, sorry!* It’s here! Our free Smarter AI Marketing Masterclass series starts soon, and you can join one session or all three. If you want AI to support your marketing instead of watering it down, this is your next step. Full details and sign up link in bio. #SmarterAIMarketing #AccountantsUseAI #PFmarketing #MarketingForAccountants #AIMarketingSeries #ContentForAccountants #AccountantCommunity
Check out @jasononfirms podcast where he interview Check out @jasononfirms podcast where he interviews our founder, @karenlreyburn. They talk about DIY marketing that actually works. What to measure. Why ads aren’t the magic fix. How involved you really need to be. And the honest reality of why most firms stay stuck. If you want the straight story on marketing an accounting firm, this episode delivers. Comment “podcast” and we’ll DM you the link. #accountingfirms #accountants #marketingforaccountants #pfmarketing #accountingpodcast #firmgrowth #strategicmarketing Alt text: Square video clip of Jason Staats introducing his interview with Karen Reyburn. On screen subtitles show the opening lines about DIY marketing and what really works for accounting firms.
AI is the park, not the predator. What you build i AI is the park, not the predator. What you build inside it is up to you. 🦖 #AIforAccountants #MarketingStrategy #CreativeMarketing #WeArePF #AccountantsofInstagram #MarketingforAccountants
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New blog post! Why brand elements matter (even if
New blog post! Why brand elements matter (even if you’ve never heard of them). If your Canva posts never quite look right, your website feels disconnected from your socials, or design always takes longer than it should, this might explain why. In this post, Karen breaks down the missing piece most accounting firms don’t realise they need, and why it’s often the difference between marketing that feels hard and marketing that finally clicks. Read it when you want your brand to feel more consistent, confident, and easier to work with. #MarketingForAccountants #AccountantBranding #BrandElements #SmallBusinessGrowth #AccountingFirm


Meet Adam 👋 Our newest Marketing Strategist at PF.
Meet Adam 👋 Our newest Marketing Strategist at PF. With nearly 15 years of experience across agencies, global brands, and growing businesses, Adam brings serious strategic depth alongside a strong belief that marketing can and should be a force for good. At PF, he’s supporting our clients to stand out, build stronger relationships, and grow in ways that support both their ambitions and their lives beyond work. We’re excited to have his perspective, experience, and values on the team. Say hi in the comments and help us welcome Adam to PF 💛 #WeArePF #PFTeam #MarketingStrategist #MarketingForAccountants #TeamWelcome #PurposeDrivenMarketing #NewTeamMember


Marketing works better when it’s based on insight,
Marketing works better when it’s based on insight, not assumptions. Part 2 of our free AI Marketing masterclass shows you how to use AI for client research, competitor analysis and market insight, so your marketing decisions are grounded in reality. 📅 21 January 2026 ⏰ 3pm GMT / 10am ET 🎓 Free to attend. Recording included. Link in bio to register. #AIMarketing #AccountantMarketing #MarketingForAccountants #AccountingFirmGrowth #PracticeGrowth #MarketingStrategy #AIForAccountants


The PF team are enjoying rest, family time, good f
The PF team are enjoying rest, family time, good food, and a variety of beautiful traditions! We’re all off now and will return on Monday 5th January to help you kick start 2026 with the right marketing focus for you. Thank you for the opportunity to connect with and work with you this year! See you in the new 🎉💪🏆 #holiday #restpillar #creativeagency #marketing #accountingfirms


WEAREPF

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    • Coaching Group
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    • AI Marketing Accelerator
    • Book
    • DIY Video Course
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