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This Cookie Policy was last updated on August 28, 2023 and applies to citizens and legal permanent residents of the United Kingdom.

1. Introduction

Our website, https://wearepf.com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookies

5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

5.2 Statistics cookies

We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.

5.3 Advertising cookies

On this website we use advertising cookies, enabling us to gain insights into the campaign results. This happens based on a profile we create based on your behaviour on https://wearepf.com. With these cookies you, as website visitor, are linked to a unique ID but these cookies will not profile your behaviour and interests to serve personalized ads.

Because these cookies are marked as tracking cookies, we ask your permission to place these.

5.4 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

5.5 Social media

On our website, we have included content from Facebook, LinkedIn and Instagram to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, LinkedIn and Instagram. This content is embedded with code derived from Facebook, LinkedIn and Instagram and places cookies. This content might store and process certain information for personalized advertising.

Facebook, LinkedIn and Instagram are located in the United States.

6. Placed cookies

CleanTalk Spam Protect

Functional

Usage

We use CleanTalk Spam Protect for spam prevention. Read more about CleanTalk Spam Protect

Sharing data

For more information, please read the CleanTalk Spam Protect Privacy Statement.

Functional

Name
apbct_timestamp
Expiration
session
Function
Name
ct_mouse_moved
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_has_scrolled
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_ps_timestamp
Expiration
session
Function
Store time of visit
Name
apbct_page_hits
Expiration
session
Function
Name
apbct_visible_fields
Expiration
session
Function
Name
apbct_cookies_test
Expiration
session
Function
Read if cookies can be placed
Name
ct_fkp_timestamp
Expiration
session
Function
Store time of visit
Name
ct_pointer_data
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_screen_info
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_checkjs
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_timezone
Expiration
session
Function
Store time of visit

Purpose pending investigation

Name
apbct_*
Expiration
Function

Google reCAPTCHA

Functional, Marketing/Tracking

Usage

We use Google reCAPTCHA for spam prevention. Read more about Google reCAPTCHA

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Functional

Name
_grecaptcha
Expiration
6 months
Function
Provide spam protection

Marketing/Tracking

Name
rc::c
Expiration
session
Function
Read and filter requests from bots
Name
rc::b
Expiration
session
Function
Read and filter requests from bots
Name
rc::a
Expiration
persistent
Function
Read and filter requests from bots

WooCommerce

Statistics

Usage

We use WooCommerce for webshop management. Read more about WooCommerce

Sharing data

This data is not shared with third parties.

Statistics

Name
History.store
Expiration
Function
Store last visit

Google Analytics

Statistics

Usage

We use Google Analytics for website statistics. Read more about Google Analytics

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name
_ga
Expiration
2 years
Function
Store and count pageviews
Name
_gid
Expiration
1 day
Function
Store and count pageviews
Name
_ga_*
Expiration
1 year
Function
Store and count pageviews
Name
_gat
Expiration
1 minute
Function
Read and filter requests from bots

Facebook

Marketing/Tracking, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more about Facebook

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing/Tracking

Name
_fbp
Expiration
3 months
Function
Store and track visits across websites
Name
_fbc
Expiration
2 years
Function
Store last visit
Name
fbm*
Expiration
1 year
Function
Store account details
Name
xs
Expiration
3 months
Function
Store a unique session ID
Name
fr
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
act
Expiration
90 days
Function
Store logged in users
Name
datr
Expiration
2 years
Function
Provide fraud prevention
Name
c_user
Expiration
30 days
Function
Store a unique user ID
Name
sb
Expiration
2 years
Function
Store browser details
Name
*_fbm_
Expiration
1 year
Function
Store account details

Functional

Name
wd
Expiration
1 week
Function
Read screen resolution
Name
csm
Expiration
90 days
Function
Provide fraud prevention
Name
actppresence
Expiration
session
Function
Store and track if the browser tab is active

Visual Website Optimizer

Purpose pending investigation

Usage

We use Visual Website Optimizer for Statistics and optimization. Read more about Visual Website Optimizer

Sharing data

For more information, please read the Visual Website Optimizer Privacy Statement.

Purpose pending investigation

Name
_vwo_uuid_v2
Expiration
Function
Name
_vwo_uuid
Expiration
Function
Name
_vwo_ds
Expiration
Function
Name
_vwo_sn
Expiration
Function

WordPress

Functional

Usage

We use WordPress for website development. Read more about WordPress

Sharing data

This data is not shared with third parties.

Functional

Name
wordpress_test_cookie
Expiration
session
Function
Read if cookies can be placed
Name
wp-settings-*
Expiration
persistent
Function
Store user preferences
Name
wp-settings-time-*
Expiration
1 year
Function
Store user preferences
Name
wordpress_logged_in_*
Expiration
persistent
Function
Store logged in users

Stripe

Functional

Usage

We use Stripe for payment processing. Read more about Stripe

Sharing data

For more information, please read the Stripe Privacy Statement.

Functional

Name
__stripe_mid
Expiration
1 year
Function
Provide fraud prevention
Name
__stripe_sid
Expiration
30 minutes
Function
Provide fraud prevention

Google Fonts

Marketing/Tracking

Usage

We use Google Fonts for display of webfonts. Read more about Google Fonts

Sharing data

For more information, please read the Google Fonts Privacy Statement.

Marketing/Tracking

Name
Google Fonts API
Expiration
expires immediately
Function
Read user IP address

LiveChat

Functional, Marketing/Tracking

Usage

We use LiveChat for chat support. Read more about LiveChat

Sharing data

For more information, please read the LiveChat Privacy Statement.

Functional

Name
__oauth_redirect_detector
Expiration
2 years
Function
Store a unique user ID

Marketing/Tracking

Name
__lc_cst
Expiration
2 years
Function
Store and track a visitor's identity
Name
__lc_cid
Expiration
2 years
Function
Store and track a visitor's identity

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
ct_has_key_up
Expiration
Function
Name
ct_cookies_type
Expiration
Function
Name
ct_has_input_focused
Expiration
Function
Name
debug
Expiration
Function
Name
ab.storage.messagingSessionStart.a9882122-ac6c-486a-bc3b-fab39ef624c5
Expiration
Function
Name
vwoSn
Expiration
Function
Name
hs-beacon-e1ec051d-ef26-4fa7-9fe1-ddb133afb116-shown-animation
Expiration
Function
Name
phantom.contentScript.ethProviderOptions
Expiration
Function
Name
cmplz_consenttype
Expiration
365 days
Function
Name
phantom.contentScript.providerInjectionOptions.v1
Expiration
Function
Name
cmplz_consented_services
Expiration
365 days
Function
Name
cmplz_policy_id
Expiration
365 days
Function
Name
cmplz_marketing
Expiration
365 days
Function
Name
cmplz_statistics
Expiration
365 days
Function
Name
cmplz_preferences
Expiration
365 days
Function
Name
cmplz_functional
Expiration
365 days
Function
Name
cmplz_banner-status
Expiration
365 days
Function
Name
wp_lang
Expiration
Function
Name
sentryReplaySession
Expiration
Function
Name
_hjAbsoluteSessionInProgress
Expiration
Function
Name
wpEmojiSettingsSupports
Expiration
Function
Name
_pk_id.105574.54b6
Expiration
Function
Name
_vis_opt_s
Expiration
Function
Name
_pk_id_105574_54b6
Expiration
Function
Name
hjActiveViewportIds
Expiration
Function
Name
wp-autosave-1
Expiration
Function
Name
hjViewportId
Expiration
Function
Name
_hjRecordingLastActivity
Expiration
Function
Name
_hjRecordingEnabled
Expiration
Function
Name
gf_display_empty_fields
Expiration
Function
Name
of_current_opt
Expiration
Function
Name
__tt_embed__mounting
Expiration
Function
Name
__tt_embed__storage_test
Expiration
Function
Name
ln_or
Expiration
Function
Name
jv_fefe_lA6iUjGdHH
Expiration
Function
Name
jv_store_lA6iUjGdHH_client
Expiration
Function
Name
https://moderate4.cleantalk.org/pixel/1cffa2e680f178368735b05929b97522.gif
Expiration
Function
Name
jv_temp_visits_count_lA6iUjGdHH
Expiration
Function
Name
SHR:e237971a99d44d20a474a37e70e7a36b
Expiration
Function
Name
jv_26f6_lA6iUjGdHH
Expiration
Function
Name
jv_52b6_lA6iUjGdHH
Expiration
Function
Name
jv_8119_lA6iUjGdHH
Expiration
Function
Name
jv_a745_lA6iUjGdHH
Expiration
Function
Name
jv_history_hgD4S8IhkK
Expiration
Function
Name
jv_84e1_lA6iUjGdHH
Expiration
Function
Name
jv_a0a5_lA6iUjGdHH
Expiration
Function
Name
jv_loader_info_lA6iUjGdHH
Expiration
Function
Name
jv_9f74_lA6iUjGdHH
Expiration
Function
Name
jv_store_hgD4S8IhkK_app
Expiration
Function
Name
jv_29b4_lA6iUjGdHH
Expiration
Function
Name
jv_temp_sess_enter_ts_lA6iUjGdHH
Expiration
Function
Name
jv_a34d_lA6iUjGdHH
Expiration
Function
Name
session_pixel_url
Expiration
Function
Name
jv_4a87_lA6iUjGdHH
Expiration
Function
Name
jv_history_lA6iUjGdHH
Expiration
Function
Name
algoliasearch-client-js
Expiration
Function
Name
jv_store_lA6iUjGdHH_app
Expiration
Function
Name
jv_eBuffer_lA6iUjGdHH
Expiration
Function
Name
jv_messages_items_lA6iUjGdHH
Expiration
Function
Name
SHR_ID
Expiration
Function
Name
acf
Expiration
Function
Name
jv_ee49_lA6iUjGdHH
Expiration
Function
Name
jv_2340_lA6iUjGdHH
Expiration
Function
Name
jv_store_hgD4S8IhkK_client
Expiration
Function
Name
jv_loader_info_hgD4S8IhkK
Expiration
Function
Name
lastExternalReferrer
Expiration
Function
Name
e_event-tracker
Expiration
Function
Name
lastExternalReferrerTime
Expiration
Function
Name
wp-postpass-role_147959ffb4b656cc02eeaa4c305188a4e5ce6
Expiration
Function
Name
vwo_apm_sent
Expiration
Function
Name
li_adsId
Expiration
Function
Name
__ssid
Expiration
Function
Name
tk_qs
Expiration
Function
Name
mcg_ip_base_currency
Expiration
Function
Name
mcg_input_38_16
Expiration
Function
Name
mcg_input_63_38
Expiration
Function
Name
mcg_input_63_46
Expiration
Function
Name
mcg_input_38_29
Expiration
Function
Name
mcg_input_38_26
Expiration
Function
Name
mcg_input_63_21
Expiration
Function
Name
mcg_country_code
Expiration
Function
Name
mcg_input_118_34
Expiration
Function
Name
mcg_input_118_16
Expiration
Function
Name
algoliasearch-client-js-4.23.3-NKKEAC9I6I
Expiration
Function
Name
mcg_input_118_26
Expiration
Function
Name
https://moderate4.cleantalk.org/pixel/c1233c67b5494f03654712f23bf74fe2.gif
Expiration
Function
Name
scribe_extension_state
Expiration
Function
Name
mcg_input_169_21
Expiration
Function
Name
mcg_input_169_38
Expiration
Function
Name
mcg_input_169_46
Expiration
Function
Name
mcg_input_170_26
Expiration
Function
Name
mcg_input_170_16
Expiration
Function
Name
mcg_input_170_29
Expiration
Function
Name
awc.session.id
Expiration
Function
Name
awc.ui.viewed.last.sent
Expiration
Function
Name
awc.session.expiry
Expiration
Function
Name
ajs_anonymous_id
Expiration
Function
Name
awc.taskSessionsInit
Expiration
Function
Name
awc.tab.id
Expiration
Function
Name
awc.taskSessions
Expiration
Function
Name
__mpq_52e5e0805583e8a410f1ed50d8e0c049_pp
Expiration
Function
Name
__mpq_52e5e0805583e8a410f1ed50d8e0c049_ev
Expiration
Function
Name
topicsLastReferenceTime
Expiration
Function
Name
_clck
Expiration
Function
Name
_clsk
Expiration
Function
Name
_cltk
Expiration
Function
Name
__hstc
Expiration
Function
Name
hubspotutk
Expiration
Function
Name
__hssrc
Expiration
Function
Name
dismissed-notifications
Expiration
Function
Name
mcg_input_169_49
Expiration
Function
Name
adobeCleanFontAdded
Expiration
Function
Name
multiFbc
Expiration
Function

7. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Accept", you consent to us using all cookies and plug-ins as described in the pop-up and this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

7.1 Manage your consent settings

You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.

8. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

9. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner's Office (ICO)).

10. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Karen Reyburn
6 Blackfriars Street, Manchester M35BQ
United Kingdom
Website: https://wearepf.com
Email: team@ex.comwearepf.com

This Cookie Policy was synchronised with cookiedatabase.org on June 21, 2023.

We are PF. You are PF.
Sharing our stories and your stories


New blog post! Why brand elements matter (even if
New blog post! Why brand elements matter (even if you’ve never heard of them).

If your Canva posts never quite look right, your website feels disconnected from your socials, or design always takes longer than it should, this might explain why. 

In this post, Karen breaks down the missing piece most accounting firms don’t realise they need, and why it’s often the difference between marketing that feels hard and marketing that finally clicks.

Read it when you want your brand to feel more consistent, confident, and easier to work with.

#MarketingForAccountants #AccountantBranding #BrandElements #SmallBusinessGrowth #AccountingFirm


Meet Adam 👋 Our newest Marketing Strategist at PF.
Meet Adam 👋 Our newest Marketing Strategist at PF.

With nearly 15 years of experience across agencies, global brands, and growing businesses, Adam brings serious strategic depth alongside a strong belief that marketing can and should be a force for good.

At PF, he’s supporting our clients to stand out, build stronger relationships, and grow in ways that support both their ambitions and their lives beyond work.

We’re excited to have his perspective, experience, and values on the team. Say hi in the comments and help us welcome Adam to PF 💛

#WeArePF #PFTeam #MarketingStrategist #MarketingForAccountants #TeamWelcome #PurposeDrivenMarketing #NewTeamMember


Marketing works better when it’s based on insight,
Marketing works better when it’s based on insight, not assumptions.

Part 2 of our free AI Marketing masterclass shows you how to use AI for client research, competitor analysis and market insight, so your marketing decisions are grounded in reality.

📅 21 January 2026
⏰ 3pm GMT / 10am ET
🎓 Free to attend. Recording included.

Link in bio to register.

#AIMarketing #AccountantMarketing #MarketingForAccountants #AccountingFirmGrowth #PracticeGrowth #MarketingStrategy #AIForAccountants


The PF team are enjoying rest, family time, good f
The PF team are enjoying rest, family time, good food, and a variety of beautiful traditions! 

We’re all off now and will return on Monday 5th January to help you kick start 2026 with the right marketing focus for you. 

Thank you for the opportunity to connect with and work with you this year! See you in the new 🎉💪🏆

#holiday #restpillar #creativeagency #marketing #accountingfirms


WEAREPF

© The Profitable Firm Ltd Company number 10026597 Registered office: 16 Blackfriars Street, Manchester M35BQ

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  • FILL IN DISCOVERY FORM