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Content Marketing Mastery

Your next step after Accelerator

Now you have the content marketing foundation, build on it with more in depth coaching.

 

Live sessions run on Zoom every two weeks, and you share what you’re dealing with personally and in your firm. It’s a smaller group (maximum of 10), so you get personal attention and a connection with your fellow Mastery members.

 

Full course cost £995+VAT.  

 

6-month course

Runs every other week, starting March 2021

The Mastery sessions

Move beyond the basics. Become a master of your own content marketing. The 12 sessions are:
Analytics & ROI
Analytics & ROI

What you need to be tracking, in what order, and how to make better marketing decisions from your marketing numbers.

Social media (including ads)
Social media (including ads)

How to go next-level with social media and really get your content seen. We'll also talk about social media ads.

SEO
SEO

Get your content seen even faster when you pay attention to the details of SEO (there are some simple things anyone can do, or you'll learn how to instruct your web team or marketing team better).

Video
Video

Help your buyers buy faster by recording videos on questions, services, and processes they don't yet fully understand. Build the human connection and remove the prospect delay.

Photography & Graphics
Photography & Graphics

The importance of REAL photography and custom graphics, and how they help your content get seen

Testimonials
Testimonials

Not just a few nice sentences, but the whole picture: case studies, stories, testimonials, quotes. How do you pull it all together?

Landing pages
Landing pages

Individual pages on your website for a niche, a service, a product, a course. How to set these up and what needs to be included

Automation
Automation

How to set up automated systems for prospects, follow up, onboarding, and just about anything else. Understand the human-vs-machine thing, and figure out what's repeatable.

Writing
Writing

How to write better... as YOU. Not trying to sound like someone else or follow writing rules, but being more human and more yourself (or your whole team) so prospects connect with you faster.

PDFs & guides
PDFs & guides

When does your content lead to a PDF guide? Is it a "lead magnet" to get you email addresses, or is it something else? (Hint: it's not about you. It's about helping them.) How to gather the content & create a great guide.

Speaking & presenting
Speaking & presenting

There are different communication skills for different types of meetings & calls: one to one, workshop, training, webinar, presentation, video. We'll go through all of these and help you see where you communicate best.

Hiring
Hiring

Creating content for the best new employees is critical for ANY firm, no matter what size you are or want to be. Your values, your processes, tone of voice... it all comes together in a similar way to your other content, but with a different audience in mind: employees, not prospects.

How does it work?

Take your content marketing to the next level by intensifying what you learn. Get higher level results, too!
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Live sessions on Zoom
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One on one coaching throughout
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Action and accountability
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Community

Live sessions run on Zoom with video. You are expected to show up, comment, and be part of the conversation. Sessions run every two weeks, and last for 1.5 hours (sometimes we even stretch that a bit, if the conversation is really flowing!!).

You work directly with Karen and the PF team so you get done what is most important to your firm. Any content you create we’ll review and give you feedback and specific suggestions.

Every two weeks you’ll give yourself a homework item. At the start of the next session we go round and each person shares what they’ve done since last time.

Your fellow Mastery members have gone through Accelerator and are creating their own content, too. You can hear what’s working (or isn’t) for them, and there’s a great Slack community with serious stuff as well as banter. Community is a big part of the Mastery course!

For graduates only!

Mastery is exclusively for graduates of the Accelerator. Take it to the next level!

People who are doing amazing things

These people are putting into practice everything they learn to show their expertise.

Every darn month…Honestly the CM sessions are one of the best parts of the month, leave them hugely motivated but I’m getting frustrated that I don’t get the opportunity to enact all the ideas I (we) have. Work gets in the way but that must change.

Jonathan Bareham
Jonathan Bareham

Accelerator helped me learn the skill of digging underneath the surface problem to get to the real issues my clients are facing. I never would have got this far with my marketing – I just didn’t understand it and what you don’t understand, you are scared of. Confidence in marketing is a huge thing and I feel a lot more confident now.

In fact, Accelerator has made me more confident as a business owner full stop. I’m still learning and I don’t think that will ever stop. Going through Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.

Cheryl Sharp
Cheryl Sharp

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