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Content Marketing Mastery

Your next step after Accelerator

Now you have the content marketing foundation, build on it with more in depth coaching.

 

Live sessions run on Zoom every two weeks, and you share what you’re dealing with personally and in your firm. It’s a smaller group (maximum of 10), so you get personal attention and a connection with your fellow Mastery members.

 

Full course cost £995+VAT.  

 

6-month course

Runs every other week, starting July 2020

The Mastery sessions

Move beyond the basics. Become a master of your own content marketing. The 12 sessions are:
ROI & Tracking
ROI & Tracking

We all want great return on investment so you need to track ALL your activity: then tweak it for the best results.

Social Media
Social Media

Content marketing and social media go hand in hand to give you great results, and amplify your content.

Photography & Graphics
Photography & Graphics

Great, real photography and designed work like GIFS can get your message across simply and quickly. A powerful asset!

Video
Video

Video is huge! Communicate with your clients instantly and share your own personality as well as the firm’s.

Testimonials
Testimonials

Sharing client success stories can be the trigger to convert an interested prospect into a client.

Landing pages
Landing pages

Landing pages speak directly to your niche market or target audience. Integrate with your content campaign to share specific messages and include a call to action.

SEO
SEO

Your content is super powerful when it comes to SEO. Bring that together with your website and you're onto a winner.

Systems
Systems

A strong marketing and sales system enables you to share your content in a clever, efficient way to your prospects.

Writing
Writing

Your firm's tone of voice and style share what you are like with prospects! Learn how to share this consistently across all your content.

PDFs, guides & printed materials
PDFs, guides & printed materials

You’re an expert in your field. Share this expertise using well designed PDFs, guides and printed materials.

Speaking & events
Speaking & events

Presentation skills are relevant for every kind of speaking - whether it's one on one to your clients, or a large audience. Invest in your speaking skills: whether it's for a live event or recorded webinars.

Outsource
Outsource

Whether it's your designs, content, website or social media you'll need expert help as you grow. We'll share what to keep in mind.

How does it work?

Take your content marketing to the next level by intensifying what you learn. Get higher level results, too!
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Live sessions on Zoom
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One on one coaching throughout
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Action and accountability
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Community

Live sessions run on Zoom with video. You are expected to show up, comment, and be part of the conversation. Sessions run every two weeks, and last for 1.5 hours (sometimes we even stretch that a bit, if the conversation is really flowing!!).

You work directly with Karen and the PF team so you get done what is most important to your firm. Any content you create we’ll review and give you feedback and specific suggestions.

Every two weeks you’ll give yourself a homework item. At the start of the next session we go round and each person shares what they’ve done since last time.

Your fellow Mastery members have gone through Accelerator and are creating their own content, too. You can hear what’s working (or isn’t) for them, and there’s a great Slack community with serious stuff as well as banter. Community is a big part of the Mastery course!

For graduates only!

Mastery is exclusively for graduates of the Accelerator. Take it to the next level!

People who are doing amazing things

These people are putting into practice everything they learn to show their expertise.

Every darn month…Honestly the CM sessions are one of the best parts of the month, leave them hugely motivated but I’m getting frustrated that I don’t get the opportunity to enact all the ideas I (we) have. Work gets in the way but that must change.

Jonathan Bareham
Jonathan Bareham

We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.

Cheryl Price
Cheryl Price

CH Accountancy

Content Marketer Registration

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