For accountants who want to take marketing action in a structured way. We’ll take you through the 12 elements of content marketing, step by step – and you’ll actually get marketing created, too.
Course starts 24 September 2020.
Normally, there’s an early-early bird price and then once allocated spaces have gone, the price goes up and continues to go up.
We have removed any increase of Accelerator pricing for our May intake. If you sign up anytime before 28th May, the price will stay the same.
As soon as you sign up, you’ll get all the info you need to prep, access to onboarding, and a private community for your group of Accelerator members.
We look forward to seeing you every week!
For those of you who know that your marketing is exponentially more powerful if your entire team is onboard, this is for you. Sign up your entire team and have unlimited access at a one-off cost.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll be in a live conversation, not a lecture.
At the beginning of the course, you set your own challenge: usually members decide to write one blog per week, but you can adapt your challenge for your firm’s situation. The team will help you and review any content you create!
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Slack is a private forum for Accelerators only. Encouragement, direction, feedback on your content, website reviews: it’s all there!
Whether it's an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It's not about pushing services.
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
All the things you wanted to know about how to have a great accountancy firm website.
Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.
Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It's all here!
Whether you're thinking of an event or haven't even considered it, this will be critical for anything you do to involve clients!
Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).
Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!
These members are putting into practice everything they learn to show their expertise.
We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.
I knew I needed to do content marketing, and be writing blogs and be on social media, but I was lacking a little bit of the discipline, and a little bit of the ‘how to’. So I signed up for accelerator, and it’s just been the most incredible programme for me. From it I’ve learned 1) Marketing is meant to divide. That’s given me confidence to be true to who I am and where I want my business to go, and not feel I have to be all things to all people. 2) The how to’s of everything, how to write a blog and discipline of doing it on a regular basis. Already I’ve seen that have an impact. My biggest week I got six new clients, and most of it was coming from the increased presence I had on social media. …and 3) Not necessarily something you’d expect an accountant to get out of a marketing course, but it’s given me skills to have better conversations with my clients round marketing!”