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The Accelerator

Learn marketing. DO marketing. Get confidence.

For accountants who want to take marketing action in a structured way. We’ll take you through the 12 elements of content marketing, step by step – and you’ll actually get marketing created, too.

 

Next course starts February 2020. Dates & early bird pricing coming SOON.

 

Accelerator space prices

Once the allocated spaces have gone, the price will continue to go up until the course starts. As soon as spaces are available, you’ll pay the one off cost and start accessing our community Slack group right away!

Early early bird (until 23 December)
£395 + VAT
Early bird – Accelerator
£495 + VAT
Limited
£695+VAT
Final call
£895+VAT

One space not enough? Sign up your entire team!

For those of you who know that your marketing is exponentially more powerful if your entire team is onboard, this is for you. Sign up your entire team and have unlimited access at a one-off cost of £995.


Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!

How does it work?

You join a weekly live session on Zoom, with your fellow accountants, and you get one-on-one support throughout.
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Group Sessions
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Challenge
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Content Calendar
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Join Community

Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll feel like you’re in a conversation: not simply being told what to do.

At the beginning of the course, you set your own challenge: whatever you want! Whether it’s to write one blog post, or record a video every week – that’s up to you. We’ll hold you to your own challenge.

You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.

The PF Community group in Slack is a private forum for Accelerators only. Encouragement, direction, feedback on your content, website reviews: it’s all there!

12 weekly sessions

Each session builds on the previous one: helping you craft your actionable marketing plan in 12 weeks.
Audience
Audience

Whether it's an industry niche or a type of person, you must be specific about your target audience.

Issues & problems
Issues & problems

Your marketing begins with the issues and problems your clients face. It's not about pushing services.

Cornerstone content
Cornerstone content

From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.

Branding
Branding

The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.

Graphic Design
Graphic Design

Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.

Website
Website

All the things you wanted to know about how to have a great accountancy firm website.

Email Marketing
Email Marketing

Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.

Follow up
Follow up

Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.

Blogging
Blogging

How to write blog posts. How long they need to be. How to include images. How to share. It's all here!

Events
Events

Whether you're thinking of an event or haven't even considered it, this will be critical for anything you do to involve clients!

Campaigns
Campaigns

Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!

Social Media
Social Media

Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).

Feedback and Success

These members are putting into practice everything they learn to show their expertise.

We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.

Cheryl Price
Cheryl Price

CH Accountancy, Cheryl Price, CH Accountancy

It forced me to start tracking my marketing activity. I can see a steady increase in website page views as I continue to share 2 blogs per month, answering questions people ask.

Toni Cameron
Toni Cameron

TL;DR: Accounting LLC, Toni Cameron, TL;DR: Accounting LLC

Your questions, answered

Your questions, answered

Got a question about this course? Wondering if it’s for you? Read the FAQs now.
Read FAQs
Join from anywhere  in the world

Join from anywhere in the world

Log in, watch, and ask questions in each month’s Q&A session
Waiting list

Content Marketer Registration

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