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In the meantime, here are three blogs relating to AI that you may find interesting:

first person view with a tablet in one hand and a hot drink in the other, sat at a table. The tablet is showing an internet search bar.

EEAT and SEO for accountants: How to get found in the AI era

Beth Sullivan

November 4, 2025

Authority is how we dominate. AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews aren’t just reshuffling the deck of search results. They’re rewriting the rules. And the only way to stay in the game is to build authority: intentionally, strategically, and consistently. In your social posts. On your website. At events. If you build

yellow icons representing ai and search engines on a half dark teal and half light teal background

AI vs. Search: What the Data Really Shows for Accounting Firms

Kelli Doorne-Millott

October 7, 2025

There’s been a lot of noise about AI replacing search engines, and rightly so, this shift is akin to the dot-com boom. The industry is rife with speculation, but until now, we haven’t had real data. The latest research from SparkToro paints a clearer, more useful picture, one that’s based on evidence rather than hype.

person holding phone with PF GPT

Don’t Accept the First Answer: Smarter Ways Accountants Can Use AI in Marketing

Karen Reyburn

September 3, 2025

(And why your brand voice matters more than ever) Recently, I ran a session for a group of independent accounting firm owners – people who are either handling their own marketing, or guiding internal teams. Most were already using ChatGPT or dabbling in Claude or NotebookLM. But here’s what became clear very quickly: They’re not

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