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While it may seem like a good idea to just pick a new website template from a platform like WordPress, Rocketspark, Squarespace or Wix just to “get it done” or keep costs down, it’s actually going to cost more in the long run. You can find out more about these costs in Do I […]
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Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]
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A blog post exists to be shared and seen. Remember the phrase – if a tree falls in a wood but nobody was there to see it, did it really happen? In the same way, if you write content providing answers to the questions your ideal clients are desperately seeking, and they never get to […]
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Your most important marketing platform is your website. All the marketing you do needs to lead back to your website. Your website is like your accounting system (Xero, Quickbooks etc.) and the marketing you do (sending emailers, posting on social, creating PDF guides) is like the apps that link back to your accounting system (Receipt […]
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Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]
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Your website is your best tool to build trust with the kind of clients you want to serve. Although it may not always be the first page a prospect is led to, your home page generally receives the most traffic. A prospect might visit one of your blogs from a social post or be led […]
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Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]
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You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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To know if you need a new brand or website, you must first understand the true meaning of a brand. Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]
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You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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