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Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the […]
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2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]
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What on earth does website hosting even mean? You know (or you know now on reading this) you need it for your website, and it seems important…and it also seems like a whole hazy technology sector you’re not even sure you have the capacity or interest in understanding… and can someone please just tell you […]
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Finding the right images to support your marketing is difficult. And having so many sources to choose from makes it even harder! But as you may already know, including good quality imagery consistent with your brand is a way to build trust with your buyer and help them decide even faster that you’re the firm […]
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While it may seem like a good idea to just pick a new website template from a platform like WordPress, Rocketspark, Squarespace or Wix just to “get it done” or keep costs down, it’s actually going to cost more in the long run. You can find out more about these costs in Do I […]
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Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]
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A blog post exists to be shared and seen. Remember the phrase – if a tree falls in a wood but nobody was there to see it, did it really happen? In the same way, if you write content providing answers to the questions your ideal clients are desperately seeking, and they never get to […]
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Your most important marketing platform is your website. All the marketing you do needs to lead back to your website. Your website is like your accounting system (Xero, Quickbooks etc.) and the marketing you do (sending emailers, posting on social, creating PDF guides) is like the apps that link back to your accounting system (Receipt […]
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Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]
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Your website is your best tool to build trust with the kind of clients you want to serve. Although it may not always be the first page a prospect is led to, your home page generally receives the most traffic. A prospect might visit one of your blogs from a social post or be led […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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