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Xero
How to use marketing to hire the best employees for your firm
- Jamie Engelhardt
- Nov 15, 2019
- 163
You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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Do I need a new brand or a new website?
- Ashlea McElhone
- Sep 13, 2019
- 163
To know if you need a new brand or website, you must first understand the true meaning of a brand. Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]
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Why isn’t my new website page showing when I search for it on Google?
- Karen Reyburn
- Jun 21, 2019
- 163
You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]
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I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?
- Tom Wardman
- Jun 7, 2019
- 163
For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies are quick to take your money, leaving you wondering what results their supposed SEO tactics are generating you. No transparency. No clue. Nothing. That’s not what you want. But there are things you can do to give your website a […]
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Your website sits at the heart of all your marketing
- Jamie Engelhardt
- May 17, 2019
- 163
Your website is a hub to which you are consistently driving people from all of your marketing. It’s the one place where a client ought to be able to find all the information they need to make an educated decision. They want to know who you are, if you can help solve their problem, and […]
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I want to start blogging. Can I have a blog which is separate from my website?
- Tom Wardman
- May 10, 2019
- 163
Original content that has the “They ask, you answer” concept at its core is what leads your buyers to you. Blogging is part of that, because it’s your platform and opportunity to build trust and credibility with them so that they come ready to buy from you, educated, informed and willing. But if you’re not […]
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SEO is confusing, what do I need to do to get my content out there?
- Tom Wardman
- Apr 5, 2019
- 163
When firms are looking at their marketing efforts, they often they want to jump straight to lead generation, with paid SEO at the helm. But when that’s the case, those firms are a step behind. If you’re not actually writing original content, then you don’t have anything of value for SEO yet. SEO is complicated, […]
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Basic guide to Google Analytics reports for accountancy firms
- Jenn MacKinnon
- Feb 13, 2019
- 163
Tracking your website traffic and engagement is going to give you an insight into how it’s performing: so you can make informed decisions based on the data. You’ll then be able to tweak your marketing campaigns to drive traffic to another page, assess what’s not working well and why, as well as see what is […]
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Are “Resources” essential for an accountant’s website?
- Karen Reyburn
- Jan 25, 2019
- 163
“I would be interested in an opinion on resources – are they essential for an accountant’s website? Something as a call to action of course, but beyond that?” The problem with most “resources” for accountancy firm websites is that they’ve been created with the accountant in mind. The type of thing accountants think their clients […]
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I’ve just launched my new website. How do I share my new site with the world?
- Karen Reyburn
- Jan 4, 2019
- 163
You’ve been through a long process, and at last it’s done! Hurrah! You have a beautiful new website and you’re excited to share it with the whole world. Maybe you post it on social media once or twice, with a link or a screenshot. You share it with a few clients. You get some praise […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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