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Do I really need to use WordPress for my accounting firm website?

Do I really need to use WordPress for my accounting firm website?
Do I really need to use WordPress for my accounting firm website?

Your most important marketing platform is your website. All the marketing you do needs to lead back to your website. Your website is like your accounting system (Xero, Quickbooks etc.) and the marketing you do (sending emailers, posting on social, creating PDF guides) is like the apps that link back to your accounting system (Receipt […]

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Business is personal, but pricing doesn’t have to be
Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]

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What does my homepage need to include to attract only the clients I want?
What does my homepage need to include to attract only the clients I want?

Your website is your best tool to build trust with the kind of clients you want to serve. Although it may not always be the first page a prospect is led to, your home page generally receives the most traffic. A prospect might visit one of your blogs from a social post or be led […]

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The direct link between accountant content and better marketing numbers
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]

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How to use marketing to hire the best employees for your firm
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]

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Do I need a new brand or a new website?
Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the true meaning of a brand.  Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]

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Why isn’t my new website page showing when I search for it on Google?
Why isn’t my new website page showing when I search for it on Google?

You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]

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I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?
I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?

For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies are quick to take your money, leaving you wondering what results their supposed SEO tactics are generating you. No transparency. No clue. Nothing. That’s not what you want. But there are things you can do to give your website a […]

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Your website sits at the heart of all your marketing
Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of your marketing. It’s the one place where a client ought to be able to find all the information they need to make an educated decision.  They want to know who you are, if you can help solve their problem, and […]

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I want to start blogging. Can I have a blog which is separate from my website?
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what leads your buyers to you. Blogging is part of that, because it’s your platform and opportunity to build trust and credibility with them so that they come ready to buy from you, educated, informed and willing. But if you’re not […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Woohoo!! So glad you’re involving the whole team Sharon! 💛💜 twitter.com/SharonPocock_K…