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Why marketing isn’t the thing to cut, when you get busy

Why marketing isn’t the thing to cut, when you get busy
Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]

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Swearing in marketing? Yea or nay or WTF?
Swearing in marketing? Yea or nay or WTF?

As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation.

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What if our website turns away people who think they aren’t the right size of business for us?
What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]

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Can I use LinkedIn to make genuine connections with ideal clients?
Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all.  Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]

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What’s your “puffin thing”? The one thing you must do?
What’s your “puffin thing”? The one thing you must do?

Whenever I travel anywhere, whether it’s for a day or a weekend or a week or longer, I always have ONE THING that I for sure want to do. Just one thing that matters the most, and if i do that, it doesn’t matter if I achieve anything else.

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How do I use YouTube for my accounting firm?
How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube to level up your video game. To bring more awareness of your accounting firm and help the right people find you. You’re on the right track, my video creating friend, and getting started on this journey earlier is better than […]

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What’s the best app to post to the majority of socials in one go?
What’s the best app to post to the majority of socials in one go?

Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]

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What frequency of posting on social media is “enough”?
What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]

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How to prepare your prospects so they’re not shocked by your prices
How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]

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When is best to follow up from a proposal?
When is best to follow up from a proposal?

You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Loved working with @dalynwrites and @karenlreyburn on our latest @weare_pf case study 🎉 featuring the awesome @MrASullivan & @CompleteHQ! We really leaned into our values of #collaboration and #creativity and it was a lot of fun. Take a look here! wearepf.com/work/complete-… Retweeted by PF