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How to test your new great idea for your accounting firm

How to test your new great idea for your accounting firm
How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You continually think creatively about ways to grow, expand and bring more revenue into the business. When you get to the point of an entirely new service line, a new brand, a new niche, or something BIG, you get excited. Whether […]

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How to launch a new brand internally in your accounting firm
How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the world. Before you do so, the first people who need to experience your new brand are your team. They’re the ones who will be living out your brand day to day so they need to understand it and see how […]

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How can I improve my blogs and make them more engaging?
How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re engaged with a blog, you’re hanging on every word of a podcast, you’re frantically retweeting a relatable tweet. You’ve found the answer to your question and it just clicks. A shared knowledge bomb, idea or opinion unlocks your struggle in […]

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November 2021: Share a ‘thank you’ for your clients
November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle Latte. Delicious. This month was Thanksgiving for our clients and team members in the USA and with Christmas fast approaching (only 25 days to go!), we felt this was a good month to reflect on and share what it is […]

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My logo was thrown together by a friend – what do I do with it now and how do I get started with it?
My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting out on your business journey. We’ve had many accountants come to us with the same story: they were overwhelmed with all the steps involved in getting a business off the ground when their lovely friend came along and offered to […]

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What actually is a tone of voice? How do I figure out what my firm’s voice is?
What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]

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How to use Canva to create your own branded social posts
How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can contribute to your marketing quickly and effectively. We love it when accountants are looking for ways to involve yourself in your own marketing! The more brand consistency you have across your posts, the quicker you build trust with your audience […]

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Why marketing isn’t the thing to cut, when you get busy
Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]

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Swearing in marketing? Yea or nay or WTF?
Swearing in marketing? Yea or nay or WTF?

As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation.

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What if our website turns away people who think they aren’t the right size of business for us?
What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…