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I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?
I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when it comes to getting their blog out there. You just don’t feel confident to hit publish. First, I want you to know this isn’t exclusive to the blogging breakthrough course. The confidence barrier pops up in our accelerator sessions, in […]

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Where is the best place to invest my accounting firm’s marketing budget?
Where is the best place to invest my accounting firm’s marketing budget?

It’s easy to get a list of things you want to do to market your accounting firm. There are things you have learned will be the most effective and need to get done, and there are things you’re excited or curious about which you’d like to try. But of all these marketing ideas, you want […]

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How do I educate a team who sees marketing as letters and word of mouth?
How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the Owner or the Marketing Manager of an accounting firm – getting buy-in for your marketing strategy is vital.  You may feel like you’re banging your head against the wall trying to get your team on board with your plan, because a displaced focus and a displaced budget is frustrating.  Enabling your team […]

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When is my accounting firm ready for paid social or google ads?
When is my accounting firm ready for paid social or google ads?

Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]

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6 ways to start (or continue) to learn marketing into 2020
6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong.  I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]

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Who to give credit to when custom content is written on your behalf
Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]

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Why your accounting firm needs a branding identity
Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind. Or the iPhone in your hand.  (I know that a few of you are saying no, I think of the gala red I had for lunch.) Or Starbucks.  You might normally think “strong coffee” or “place to have a meeting”, […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Ever tried to explain someone you’ve known most of your life? Branding is like that: you’re trying to explain to prospects who you actually are, and it’s not just one well crafted line on the home page of your website. instagram.com/p/CGott8Ul9Iu/…

test Twitter Media - Ever tried to explain someone you’ve known most of your life? 

Branding is like that: you’re trying to explain to prospects who you actually are, and it’s not just one well crafted line on the home page of your website. https://t.co/MpOkRJTI7x https://t.co/abRQJMa25p