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Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]
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How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]
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There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]
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You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]
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One of the most common fears we hear from our clients when they get started with us is the fear of failure. Of everything going wrong. Of spending lots of money on marketing and it not working. Unfortunately, for many of our clients, these fears stem from a negative experience they had with marketing professionals […]
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In our blogging breakthrough sessions, many of our clients have shared the same issue when it comes to getting their blog out there. You just don’t feel confident to hit publish. First, I want you to know this isn’t exclusive to the blogging breakthrough course. The confidence barrier pops up in our accelerator sessions, in […]
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It’s easy to get a list of things you want to do to market your accounting firm. There are things you have learned will be the most effective and need to get done, and there are things you’re excited or curious about which you’d like to try. But of all these marketing ideas, you want […]
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Whether you’re the Owner or the Marketing Manager of an accounting firm – getting buy-in for your marketing strategy is vital. You may feel like you’re banging your head against the wall trying to get your team on board with your plan, because a displaced focus and a displaced budget is frustrating. Enabling your team […]
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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong. I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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