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This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong. I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]
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We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]
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When you think of Apple, it’s likely that their clean, white website comes to mind. Or the iPhone in your hand. (I know that a few of you are saying no, I think of the gala red I had for lunch.) Or Starbucks. You might normally think “strong coffee” or “place to have a meeting”, […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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