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One of the most common fears we hear from our clients when they get started with us is the fear of failure. Of everything going wrong. Of spending lots of money on marketing and it not working. Unfortunately, for many of our clients, these fears stem from a negative experience they had with marketing professionals […]
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In our blogging breakthrough sessions, many of our clients have shared the same issue when it comes to getting their blog out there. You just don’t feel confident to hit publish. First, I want you to know this isn’t exclusive to the blogging breakthrough course. The confidence barrier pops up in our accelerator sessions, in […]
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It’s easy to get a list of things you want to do to market your accounting firm. There are things you have learned will be the most effective and need to get done, and there are things you’re excited or curious about which you’d like to try. But of all these marketing ideas, you want […]
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Whether you’re the Owner or the Marketing Manager of an accounting firm – getting buy-in for your marketing strategy is vital. You may feel like you’re banging your head against the wall trying to get your team on board with your plan, because a displaced focus and a displaced budget is frustrating. Enabling your team […]
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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong. I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]
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We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]
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When you think of Apple, it’s likely that their clean, white website comes to mind. Or the iPhone in your hand. (I know that a few of you are saying no, I think of the gala red I had for lunch.) Or Starbucks. You might normally think “strong coffee” or “place to have a meeting”, […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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