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There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]
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As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation.
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You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]
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It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all. Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]
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Whenever I travel anywhere, whether it’s for a day or a weekend or a week or longer, I always have ONE THING that I for sure want to do. Just one thing that matters the most, and if i do that, it doesn’t matter if I achieve anything else.
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You are an accountant who has been doing video, and you’re thinking of using YouTube to level up your video game. To bring more awareness of your accounting firm and help the right people find you. You’re on the right track, my video creating friend, and getting started on this journey earlier is better than […]
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Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]
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How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]
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There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]
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You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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