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Who to give credit to when custom content is written on your behalf
Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]

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Why your accounting firm needs a branding identity
Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind. Or the iPhone in your hand.  (I know that a few of you are saying no, I think of the gala red I had for lunch.) Or Starbucks.  You might normally think “strong coffee” or “place to have a meeting”, […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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