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Your insight into the Accelerator programme
- Karen Reyburn
- Sep 11, 2017
- 163
Every day Karen’s sharing a 5 minute overview of each of the 12 key elements of content marketing for accountants! This is a mini Facebook Live series which takes you through all the sessions we run in the Content Marketer Accelerator. Catch these live on our PF Facebook, or check out the sessions below! Here’s […]
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Slow and steady wins the race….or does it? Content marketing at your own speed
- Jenn MacKinnon
- Sep 5, 2017
- 163
Over the years it’s become obvious that there are foundational principles which are absolutely critical for accountants to take on board in order for your marketing to be successful. A few years ago we created the Content Marketer to help accountants embrace these principles. Our members love The Content Marketer and are seeing fantastic results: […]
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The answer to “How long do I need to do content marketing before I see results?” (You may not like the answer)
- Karen Reyburn
- Jun 23, 2017
- 163
I’ve been asked this question, in varying forms, for years. The answer has usually been somewhere between “it depends” and “longer than you think”. But thanks to marketing and social media expert Mark W. Schaefer, a keynote speaker at the recent CMA Live event, I’ve now got the answer for you. (You may not like […]
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How to face down your fear of writing, and become a content marketer accountant
- The Profitable Firm
- May 18, 2017
- 163
Content marketing is a hungry beast. For your content plan to be full to the brim with interesting blogs, emails and how-to guides, you’ve got to feed the content beast enough juicy words to keep it happy – and that means that one truly fundamental task must be completed: You’re going to have to write […]
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Why join yet another online programme (and how plain text emails still work)
- Karen Reyburn
- May 5, 2017
- 163
On Tuesday of this week, I sat there looking at our list of members for the new Content Marketer intake and wondering to myself why it’s so much harder for people to understand its value online (as opposed to when they talk to us about it in person or on a Zoom call). When we’ve […]
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The accountant’s guide to becoming a blogger
- Steve Ash
- Mar 27, 2017
- 163
Content marketing, when done well, is all about creating a flow of fresh, interesting and (above all) REGULAR pipeline of posts on your firm’s website. Central to this flow of content will be your blog channel – that little place hiding in the top right of your website menu. It’s the place to post your […]
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How to define your firm’s tone of voice – and why you need to review it
- Steve Ash
- Jul 28, 2016
- 163
Here at the Profitable Firm we work with a huge cross-section of different accountancy firms. Some are big, and some are small. Some are traditional, and some are very cutting edge. But the more accountants we work with, the more we’ve started to realise how different and diverse you all are. And one of the […]
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Content Marketer FAQ’s
- Jenn MacKinnon
- May 1, 2014
- 163
When does the next content marketer programme start? The next CM programme kicks off in September….but as it happens that one is going to be a 12 week programme, not a 12 month one. Instead of monthly fees, there will be one-off fees in a staged series i.e. the first 5 are a one off […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
Meet the team@ProfitableFirm