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December 2021: Spreading some holiday cheer

December 2021: Spreading some holiday cheer
December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready to be completely “off off”. You need the rest. And it’s time to enjoy it. You’ve shown up day after day, week after week for your clients and spent another year guiding them through really difficult times. For that we are so […]

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November 2021: Share a ‘thank you’ for your clients
November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle Latte. Delicious. This month was Thanksgiving for our clients and team members in the USA and with Christmas fast approaching (only 25 days to go!), we felt this was a good month to reflect on and share what it is […]

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September 2021: Embracing the power of video in your marketing
September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing why that’s the case and a reminder of what this monthly update is and why we share it as an email each month (if you’d like to receive our monthly update as an email, you can sign up here). Enjoy […]

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What questions can I ask to create an amazing video case study for my accounting firm?
What questions can I ask to create an amazing video case study for my accounting firm?

You’ve just finished completing a project for a client and you are ready for a case study! Rather than telling your potential customers how great you are, a case study will allow your clients to do the talking. Video case studies are a powerful marketing tool. They offer proof and reassurance to your audience that […]

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Testimonials: now I have one, what do I do with it?
Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your marketing is one of the most powerful pieces of content you can create. Because your client’s stories are marketing gold dust. And by that I mean the words and phrases your clients use to explain their experience of working with […]

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A year in numbers
A year in numbers

2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]

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How do I deal with someone leaving a negative review for my firm online?
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]

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The 8-step framework for building a case study with real impact
The 8-step framework for building a case study with real impact

“Accountants are not natural communicators.” Would you say that is true for yourself? In my experience working with accountants, you are excellent communicators. You have a great rapport with your clients, and when you talk to me and tell me stories about what work you’ve done, it’s fascinating to listen to. But then we put […]

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How to get clients to spread your word (in the right way)
How to get clients to spread your word (in the right way)

We know that it hurts to spend resources on marketing while staying profitable, especially when the return on investment is not always visible. But being visible to potential new clients is more important than the pain. Your clients will one day talk about you and this can go one of two ways. You have to […]

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Paul Redmond of RDA shares his outsourced marketing experience
Paul Redmond of RDA shares his outsourced marketing experience

We were busy with the iphone video testimonials at Xerocon 2015. It was such an energetic, enthusiastic place to be, and many of our clients were there with their own enthusiasm and energy that we wanted to share it with you. We caught up with Paul Redmond of RDA Accountants in Ireland, who shares his […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…