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What questions can I ask to create an amazing video case study for my accounting firm?

What questions can I ask to create an amazing video case study for my accounting firm?
What questions can I ask to create an amazing video case study for my accounting firm?

You’ve just finished completing a project for a client and you are ready for a case study! Rather than telling your potential customers how great you are, a case study will allow your clients to do the talking. Video case studies are a powerful marketing tool. They offer proof and reassurance to your audience that […]

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Testimonials: now I have one, what do I do with it?
Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your marketing is one of the most powerful pieces of content you can create. Because your client’s stories are marketing gold dust. And by that I mean the words and phrases your clients use to explain their experience of working with […]

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A year in numbers
A year in numbers

2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]

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How do I deal with someone leaving a negative review for my firm online?
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]

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The 8-step framework for building a case study with real impact
The 8-step framework for building a case study with real impact

“Accountants are not natural communicators.” Would you say that is true for yourself? In my experience working with accountants, you are excellent communicators. You have a great rapport with your clients, and when you talk to me and tell me stories about what work you’ve done, it’s fascinating to listen to. But then we put […]

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How to get clients to spread your word (in the right way)
How to get clients to spread your word (in the right way)

We know that it hurts to spend resources on marketing while staying profitable, especially when the return on investment is not always visible. But being visible to potential new clients is more important than the pain. Your clients will one day talk about you and this can go one of two ways. You have to […]

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Paul Redmond of RDA shares his outsourced marketing experience
Paul Redmond of RDA shares his outsourced marketing experience

We were busy with the iphone video testimonials at Xerocon 2015. It was such an energetic, enthusiastic place to be, and many of our clients were there with their own enthusiasm and energy that we wanted to share it with you. We caught up with Paul Redmond of RDA Accountants in Ireland, who shares his […]

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Paul Barnes on the old way of looking at marketing ROI
Paul Barnes on the old way of looking at marketing ROI

At Xerocon 2015 this year, we grabbed a quick video with one of our clients, Paul Barnes of My Accountancy Place.  Paul won Xero’s Most Valued Professional award, and it’s certainly well deserved. Paul talks about the ‘old way’ of looking at marketing ROI, specialising in a niche area, and (blush) how amazing the Profitable […]

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Systemising your testimonial process so you get more and better testimonials for your accountancy firm
Systemising your testimonial process so you get more and better testimonials for your accountancy firm

One of the means of helping your target market want to work with you is having testimonials available – stories to share about how great you are, and what you’ve done for your clients. Most of us are familiar with recommendations on Linked In – and these are always encouraging to get, and pleasing to […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Loved working with @dalynwrites and @karenlreyburn on our latest @weare_pf case study 🎉 featuring the awesome @MrASullivan & @CompleteHQ! We really leaned into our values of #collaboration and #creativity and it was a lot of fun. Take a look here! wearepf.com/work/complete-… Retweeted by PF