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Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]
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“Accountants are not natural communicators.” Would you say that is true for yourself? In my experience working with accountants, you are excellent communicators. You have a great rapport with your clients, and when you talk to me and tell me stories about what work you’ve done, it’s fascinating to listen to. But then we put […]
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We know that it hurts to spend resources on marketing while staying profitable, especially when the return on investment is not always visible. But being visible to potential new clients is more important than the pain. Your clients will one day talk about you and this can go one of two ways. You have to […]
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We were busy with the iphone video testimonials at Xerocon 2015. It was such an energetic, enthusiastic place to be, and many of our clients were there with their own enthusiasm and energy that we wanted to share it with you. We caught up with Paul Redmond of RDA Accountants in Ireland, who shares his […]
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At Xerocon 2015 this year, we grabbed a quick video with one of our clients, Paul Barnes of My Accountancy Place. Paul won Xero’s Most Valued Professional award, and it’s certainly well deserved. Paul talks about the ‘old way’ of looking at marketing ROI, specialising in a niche area, and (blush) how amazing the Profitable […]
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One of the means of helping your target market want to work with you is having testimonials available – stories to share about how great you are, and what you’ve done for your clients. Most of us are familiar with recommendations on Linked In – and these are always encouraging to get, and pleasing to […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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