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How to use Twitter in your accountancy firm
How to use Twitter in your accountancy firm

When used correctly, Twitter has so much potential and can be a very powerful social media channel to help you generate more leads and build stronger relationships with your clients and potential clients. However, Twitter is also one of those social media channels that is often underused or misunderstood by accountants. Is Twitter right for you? Before […]

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How to convert your leads from social media into clients
How to convert your leads from social media into clients

  It’s always a great feeling when you generate new leads in your accountancy firm from your marketing. But a lead doesn’t equal a sale (at least not yet!). So what can you do to convert leads into paying clients? Follow up, follow up and follow up more One of the biggest mistakes I see […]

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How to generate leads for your accountancy firm on social media
How to generate leads for your accountancy firm on social media

Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from social media. The positive news is that social media is one of the best means of seeing those leads drip in – partly because of the huge amount of people using social media, and partly because the tracking capabilities are […]

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What are the best social media channels for your accounting firm?
What are the best social media channels for your accounting firm?

There are so many social media channels to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest and Medium…and there’s always something new coming up as well! But does your accounting firm need to be on every social media channel? And what are the best social media channels, specifically for accountants? Ask yourself: What social media channels are […]

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The social media lead progression model
The social media lead progression model

How do you turn a potential client, who has never heard about you before, into a lead? Without a doubt, one of the best ways to do this is to begin the journey with free content. Of course, not just any content will work. It must be content that is relevant to your target audience […]

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How to post daily social media updates for your accountancy firm
How to post daily social media updates for your accountancy firm

So now that you know why you should be posting social media updates and what you can expect, you may be wondering how can you actually do this? Here’s the process we follow. You can do this yourself, or get our help to do it for you. Step 1: Research a list of relevant websites […]

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Why posting daily on social media builds trust in your accountancy firm
Why posting daily on social media builds trust in your accountancy firm

You’ve probably heard the saying “people do business with people they know, like and trust.” Nowhere is this more true than in marketing for accountancy firms. The level of trust required to change accountants, or to work with an accountant for the first time, is higher than for most businesses. One of the easiest ways […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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