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How do I launch a new service for my accounting firm?

How do I launch a new service for my accounting firm?
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]

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How to prepare your prospects so they’re not shocked by your prices
How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]

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How to create YOUR process, your way, to convert the right leads
How to create YOUR process, your way, to convert the right leads

Your prospects may use a range of different software and systems but as you are the expert for your offering, you need to determine the best process for them to follow when working with you. If you change your process for each prospect, you will end up spending more time, effort and money than is […]

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How to manage the problem of having too many  prospects
How to manage the problem of having too many prospects

Having too many prospects: what a wonderful problem to have, right? But the way you deal with this can affect your conversion of the right prospects.  It’s okay not to take on everyone straight away. We know you may feel like you are turning business away but if you put pressure on yourself, your team […]

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Business is personal, but pricing doesn’t have to be
Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]

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Don’t just create content: build assets
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]

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How your accounting firm can respond to website enquiries so you build the best relationships
How your accounting firm can respond to website enquiries so you build the best relationships

Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from here: all at varying stages of buying. Some may just want general info, some want to sign up with you or some no idea where to start.  These leads could be a fit for your firm: but some will not […]

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How to generate leads for your accountancy firm on social media
How to generate leads for your accountancy firm on social media

Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from social media. The positive news is that social media is one of the best means of seeing those leads drip in – partly because of the huge amount of people using social media, and partly because the tracking capabilities are […]

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When your accountancy firm loses that job but it doesn’t matter
When your accountancy firm loses that job but it doesn’t matter

Losing a prospective client for your accountancy firm can be discouraging. There might be good reason for it, and in that case there are changes you can make within your lead to sale process. But sometimes it doesn’t matter. Sometimes, it’s actually a good thing you lost that job, or that potential client. Here are […]

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Don’t sell features and benefits: sell expertise and results
Don’t sell features and benefits: sell expertise and results

When you are an expert (as many of you accountants are), it’s not your services or products that your prospects are buying. It’s not even the famous “features and benefits” that they buy. They aren’t actually buying your expertise, either (although this is what you need to sell).  You can’t buy someone’s expertise: it belongs […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Loved working with @dalynwrites and @karenlreyburn on our latest @weare_pf case study 🎉 featuring the awesome @MrASullivan & @CompleteHQ! We really leaned into our values of #collaboration and #creativity and it was a lot of fun. Take a look here! wearepf.com/work/complete-… Retweeted by PF