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You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]
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Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]
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You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]
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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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“People buy from humans.” You hear this all the time. Your prospects need to know what it will be like to work with you, which means showing them who you truly are (a human with interests, imperfections, and strengths) from the moment they visit your website, get your proposal, or interact with you on social […]
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Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]
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When it comes to CRM, there is no system out there which is perfect for accountants (yet). Many accountancy firms use different systems, and some have created their own combination using multiple systems. Many firms use nothing at all. Smaller firms have different requirements than larger ones. To help me write this post, I’ve asked […]
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So you’re ready to really get into video for your accountancy firm. You realise it’s powerful and effective, and you see everyone else doing it. But the ROI question hovers. How will recording a few videos actually convert website visitors or prospects into clients? Wrong thinking. Back up. These days, nothing on its own directly converts […]
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It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume that they can be left to get on with things. You’ve decided to invest the money – now they can go out and bring in new business for you. Nope. The buck stops with you. You’re the leader, the owner, […]
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In a word, yes. First, the more marketing support your accountancy firm can get the better. It is still rare for accountancy firms to have a ‘marketing department’. If they do, it consists of 1-3 people who follow the old school, conservative, “we’ve always done it this way” marketing tactics, and they’re resistant to new […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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