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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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“People buy from humans.” You hear this all the time. Your prospects need to know what it will be like to work with you, which means showing them who you truly are (a human with interests, imperfections, and strengths) from the moment they visit your website, get your proposal, or interact with you on social […]
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Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]
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When it comes to CRM, there is no system out there which is perfect for accountants (yet). Many accountancy firms use different systems, and some have created their own combination using multiple systems. Many firms use nothing at all. Smaller firms have different requirements than larger ones. To help me write this post, I’ve asked […]
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So you’re ready to really get into video for your accountancy firm. You realise it’s powerful and effective, and you see everyone else doing it. But the ROI question hovers. How will recording a few videos actually convert website visitors or prospects into clients? Wrong thinking. Back up. These days, nothing on its own directly converts […]
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It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume that they can be left to get on with things. You’ve decided to invest the money – now they can go out and bring in new business for you. Nope. The buck stops with you. You’re the leader, the owner, […]
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In a word, yes. First, the more marketing support your accountancy firm can get the better. It is still rare for accountancy firms to have a ‘marketing department’. If they do, it consists of 1-3 people who follow the old school, conservative, “we’ve always done it this way” marketing tactics, and they’re resistant to new […]
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Overheard in the pub: “Hey, you seem like a nice person. Want to get married?” Actually, I haven’t overheard that in the pub, but if I did, I would immediately know it was a bit odd to say the least. And creepy. What’s wrong with someone who wants to leap from “I’ve never met you […]
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Getting new leads is the goal. Right? Well….sort of. I’m always fascinated when I talk to accountants about getting more into their marketing funnel, because it often goes like this: “We want to get leads. More prospects, more business, more quotes, more sales.” [discussions around how to do this] “Oh wow – that’s a great […]
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The level of competition currently affecting accountants means that it’s tempting to take any and every client who is ready to pay the fees. But as so many of you have already experienced, this practice is a false economy. Although the initial enthusiasm and cash flow feels good, you may discover later that this client […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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