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Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)
Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Good marketing isn’t about getting more leads. Even if you think you want more leads, often what you really want is less hassle and trouble on the marketing front. You’d like that beautiful drip feed of the best kind of clients who don’t need six emails, four meetings, two videos, and three revised quotes to […]

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Why marketing isn’t the thing to cut, when you get busy
Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]

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Do I need to be marketing if I don’t want new clients?
Do I need to be marketing if I don’t want new clients?

You’ve got enough work. You don’t really need any more clients right now, and in fact you’re pretty overwhelmed dealing with the ones you have. You’ve got *plenty* of business. So how is marketing going to help you? Isn’t the purpose of marketing to bring you new leads? That feels like the *last* thing you […]

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What if our website turns away people who think they aren’t the right size of business for us?
What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]

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Can I use LinkedIn to make genuine connections with ideal clients?
Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all.  Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]

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How can I start marketing NOW?
How can I start marketing NOW?

We like you because you’re ambitious. You are enthusiastic about marketing and you want to do more NOW. Your enthusiasm is an asset – a business opportunity that you can make use of. Marketing when you’re excited about it gets the results you want, so let’s get you going now. You get out what you […]

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Testimonials: now I have one, what do I do with it?
Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your marketing is one of the most powerful pieces of content you can create. Because your client’s stories are marketing gold dust. And by that I mean the words and phrases your clients use to explain their experience of working with […]

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What to do when you lose a client (or multiple clients) and you want to cancel everything
What to do when you lose a client (or multiple clients) and you want to cancel everything

It’s happened. That big client you knew was a major portion of your revenue, and possibly a big risk to take on, has left. Or cancelled. Or gone out of business. Or, you’ve lost several clients all at one time – and most likely, as far as you can tell it’s not from anything you […]

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When is best to follow up from a proposal?
When is best to follow up from a proposal?

You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]

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How can I meet prospects online when I’m used to in person networking?
How can I meet prospects online when I’m used to in person networking?

Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]

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