Pricing Archives

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is

It’s an overused and over abused term “business coaching.” Time and again accountants put their

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve

Marketing credits are the currency we use at PF to estimate the content or design

Free things, and special offers, are going out everywhere for accountants right now. This isn’t

Pricing for accountancy firm services can feel very confusing to your prospect. It’s equally confusing

Nobody likes going through an entire proposal process with a prospective client only to have

Is it a good idea to put prices on your accountancy firm website? The answer,

Whether you’re looking over your shoulder at the prices other accountants are using, or staring

How much do your accounting services cost? No. Wrong question. How much are your accounting

Having worked with (and for) accountants for nearly 20 years, I’ve learned a little about

This week on Facebook I saw an update from a networking group I’m part of,

Many companies use discounts and offers to get us interested, or to increase exposure initially.

One of the biggest marketing mistakes accountants can make is that of having the wrong