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Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve addressed the services you offer, and what you charge for them – and maybe even your entire brand, too. Whether you’ve literally rebranded, with a new name or logo or identity, or are just doing the hard work that sits […]
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Marketing credits are the currency we use at PF to estimate the content or design work we do with you. Whether you’re on a monthly retainer with us or just need a quote for one thing, we use credits to estimate this. We originally created marketing credits for two reasons. It’s hard to see the […]
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Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]
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Pricing for accountancy firm services can feel very confusing to your prospect. It’s equally confusing to you the accountant about how much to share. There’s conflicting advice, and practice, when it comes to putting prices on your website. Do you share exact numbers or amounts? Do you put packages? “From” amounts? Ranges? Examples? There are […]
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Nobody likes going through an entire proposal process with a prospective client only to have them say, “Oh, that’s too expensive. I was thinking it would be £x”. You find yourself thinking, “Well that would have been useful to know when you first enquired!” The problem is, asking someone for their budget amount at the […]
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Is it a good idea to put prices on your accountancy firm website? The answer, as with most things in marketing, is “it depends”. Pricing professional services of any kind is difficult. This is why most professional service businesses say “Our work is custom/bespoke/tailored, and so is your price, so call us or arrange a […]
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Whether you’re looking over your shoulder at the prices other accountants are using, or staring at your website and wondering whether you need to have “three packages”, pricing for your accountancy firm can be confusing and concerning. Fortunately, you are far from alone. We ran a webinar yesterday on pricing for accountants along with Steve […]
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How much do your accounting services cost? No. Wrong question. How much are your accounting services worth to your prospective client? That’s better. What kind of costs could you be facing if you went with another accountant? Even better still! Pricing is a complex part of an accountancy firm – and it affects your marketing […]
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Having worked with (and for) accountants for nearly 20 years, I’ve learned a little about your marketing habits. One of them is that you would rather spend a little bit in dribs and drabs over a longer period, and hope for the best, than really go for it and splurge on the ten-grand or the […]
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This week on Facebook I saw an update from a networking group I’m part of, where someone was asking, “Does anyone know of a good/cheap [type of business]?” I’m not even going to mention the type of business, because I honestly can’t remember what they were asking about. Could have been an accountant, or a […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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