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What if our website turns away people who think they aren’t the right size of business for us?

What if our website turns away people who think they aren’t the right size of business for us?
What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]

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Can I use LinkedIn to make genuine connections with ideal clients?
Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all.  Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]

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How can I start marketing NOW?
How can I start marketing NOW?

We like you because you’re ambitious. You are enthusiastic about marketing and you want to do more NOW. Your enthusiasm is an asset – a business opportunity that you can make use of. Marketing when you’re excited about it gets the results you want, so let’s get you going now. You get out what you […]

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Testimonials: now I have one, what do I do with it?
Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your marketing is one of the most powerful pieces of content you can create. Because your client’s stories are marketing gold dust. And by that I mean the words and phrases your clients use to explain their experience of working with […]

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How do mistakes in the creative process actually help you for your next one?
How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]

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How do I edit the first draft of a blog so it’s ready to publish?
How do I edit the first draft of a blog so it’s ready to publish?

I want to let you in on a little secret. Everybody’s first draft of anything is (at least) a little bad. But in this instance, bad is good. Because, the first draft of your blog only serves one purpose – to exist. As famous Author Jodi Picault says: “You can always edit a bad page. […]

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Is a brand something to start right away, or do I wait until I’ve been in business a few years?
Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]

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How can I edit my videos?
How can I edit my videos?

Technology has made it possible for anyone to shoot and edit videos. Even accountants who aren’t familiar or comfortable with video can make any video look more professional and appealing through basic video editing. Simply resizing, trimming and combining clips, as well as using filters and transitions can significantly improve the quality of your videos. […]

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What to do when you lose a client (or multiple clients) and you want to cancel everything
What to do when you lose a client (or multiple clients) and you want to cancel everything

It’s happened. That big client you knew was a major portion of your revenue, and possibly a big risk to take on, has left. Or cancelled. Or gone out of business. Or, you’ve lost several clients all at one time – and most likely, as far as you can tell it’s not from anything you […]

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Can I write my accounting firm’s website copy myself?
Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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