You’ve had an issue with a client. You’re both feeling annoyed and frustrated, and
Selling feels like something which is primarily for new clients. You got the new client,
You are busy. You are trying to do all the things. You’re doing some
Good marketing isn’t about getting more leads. Even if you think you want more leads, often
There could be a number of reasons you’re considering putting marketing on pause. You might
You’ve got enough work. You don’t really need any more clients right now, and in
You know who you want to work with and you’ve built your website to reflect
It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs
We like you because you’re ambitious. You are enthusiastic about marketing and you want to
You have a client testimonial and you know that using your client’s words in your
It’s happened. That big client you knew was a major portion of your revenue, and
You had a call with a client you’d like to work with and it went
Regardless of where you traditionally do your networking, the ability to reach more people always
You want leads and you want them quick. That’s fair enough when you consider the
Paid social can be enticing. The promise of leads, bought and paid for delivered to
“People buy from humans.” You hear this all the time. Your prospects need to know
Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,
When it comes to CRM, there is no system out there which is perfect for
So you’re ready to really get into video for your accountancy firm. You realise it’s
It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume
In a word, yes. First, the more marketing support your accountancy firm can get the
Overheard in the pub: “Hey, you seem like a nice person. Want to get married?”
Getting new leads is the goal. Right? Well….sort of. I’m always fascinated when I talk
The level of competition currently affecting accountants means that it’s tempting to take any and
In the past five or so years, there’s been a shift in how people use
One of the most discouraging things for accountants is going through the whole proposal and
The dying rays of the sun did their best to pierce through the smog and
You can no longer evaluate marketing ROI based on individual efforts. It’s so tempting for
You’ve often heard me say that there is no magic wand in marketing. That there
We know that it hurts to spend resources on marketing while staying profitable, especially when
This week’s tip, I am sad to say, is a real-world scenario that happened to
What is advertising? Is it the Mad Men-style brashness and slick straplines of the 50s
The reason the ‘slow burn’ in marketing works is that people need to be ready
As promised in last week’s tip, I’d like to share some thoughts from the Hinge
One of my favourite research organisations is the Hinge Research Institute. I particularly like the
Is the primary call to action on your website ‘Call us’? (or some variation) If
Following a previous tip in which I encouraged accountants to embrace the boring, today’s tip
Yesterday I had the opportunity to speak to a group of ICAEW accountants about Google
This week we came across a brilliant post by our friend Andy Bounds, on networking.
Following last week’s blog about how to turn your website visitors into customers, by now
Lots of accountants focus on website visitors – how can I get them, and how
This post comes to you courtesy of Dave Coghlan, who’s currently working with Experian on
A few months ago I had an experience of looking for an accountancy firm myself.
One of the best ways for accountants to get more business is by referral, and
Most of you are familiar with the concept of “give to gain”. It has been
This week I was talking to one of my clients, an accountant in the States.
This week we’re happy to provide a guest blog courtesy of Paul Lawrence. This ties
One of the means of helping your target market want to work with you is
You can achieve great online marketing success in one of two very simple ways. Time,
It’s a fact. Increasing the total number of blog posts on your website, and blogging
Business is built on trust. Whether it’s a brand-new company or a global corporation, the
“I’d rather hear the ugly truth than an obscure lie.” – Ana Monnar In sales
This is what they read because they miss ninety percent of it. It is absolutely
