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In company with some of the sharpest marketing minds around
In company with some of the sharpest marketing minds around

As one of the Profitable Firm’s content writers, attending my first CMA Live was a real thrill. Not only did I get to meet up with the PF team in person (some for the very first time), I also got to spend two days in the company of some of the sharpest marketing minds around. […]

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My First CMA Live Conference!
My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks to Karen (yes! The Karen Reyburn). Around the same time last year, Karen had just come back from the conference and told us that she already bought tickets for the next CMA Live – not only for herself but for […]

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I’m getting a bit worried about my event. Registrations are low. How can I get more people to attend?
I’m getting a bit worried about my event. Registrations are low. How can I get more people to attend?

Delivering an event for your accountancy firm is an exciting and nerve-wracking venture. Your thoughts hover between high hopes of “We’re going to get so many leads!” and the abject failure of “Absolutely no one is going to show up.” Usually the truth is somewhere in between – you don’t get anywhere near the registrations […]

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How Xero puts on such an excellent event (and how your accounting firm can too)
How Xero puts on such an excellent event (and how your accounting firm can too)

For accountants, attending an event like Xerocon is a highlight of the year. Many firms bring multiple team members, and some bring the entire team. It’s the least accounting-like event of all, with free ice cream and good food and strobe lights and a seriously swinging party on the first night. In Gary Turner’s closing […]

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Xerocon London – get ready!
Xerocon London – get ready!

The countdown to Xerocon London is well and truly on! The event is huge: amazing sessions and a lot of really great exhibitors! It can be hard to get around to all the stands and catch everyone you want, so make sure you prioritise who, and what you want to catch. And if you’re prioritising […]

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Xerocon London: SWAG to look out for!
Xerocon London: SWAG to look out for!

Xerocon London has sold out and looks set to be even bigger this year! Great speakers, inspiration by the bucket load.. and some pretty cool swag to pick up if you’re attending. Here’s some of the goodies you can collect or win while you’re there! Vend Point-of-Sale: Win an Apple Watch and snap up some […]

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How to use Xerocon to make your marketing – and your accounting firm – better
How to use Xerocon to make your marketing – and your accounting firm – better

For those who are going to Xerocon London in a few weeks’ time (or if you’re not, but attending some other event for accountants), there is a great deal that can be done to enhance your own marketing and your accounting firm itself, if you approach it with some planning. Here are a few ways […]

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Make the most of Xerocon through social media
Make the most of Xerocon through social media

Events like Xerocon are fantastic for getting accountants revved up with lots of new ideas and understanding how to better serve your clients using tech. They are also a great opportunity to use them to your advantage when it comes to marketing: and make the most of you and your team being there!   Using […]

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How many team members do I bring to Xerocon London?
How many team members do I bring to Xerocon London?

You’ll notice I’m presuming that as an accountant in the UK, you’re going to attend Xerocon London: the only question is, how many team members will you bring with you? The words that are being used about Xerocon (particularly on social media) are a good reflection of why I’m making this presumption. These include: “The […]

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How accountants can better prepare for a conference or exhibition
How accountants can better prepare for a conference or exhibition

You will get far more from being part of a conference or exhibition when you prepare in advance. Because event marketing is so new to many accountants, we’ve seen many accountants who are part of a conference or exhibition, and are disappointed with the results. When your accountancy firm is presenting or exhibiting, there is […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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