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Use storytelling to simplify your firm’s message and move prospects to action
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]

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The travel list: how to get things done when you’re out of pattern
The travel list: how to get things done when you’re out of pattern

I do enjoy travel, and sometimes get a good bit of work done when doing so. But I used to find there were all these things i wanted to get done…but I wasn’t at my iMac with the nice Yeti microphone and the webcam and the camtasia video editing software and the faster speeds and […]

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How do I know if I’m ready to work with a business or app I met at an event?
How do I know if I’m ready to work with a business or app I met at an event?

It’s the start of ‘event season’ for our clients and friends in the accounting industry. Whether you’re gearing up for the popular events like Xerocon or Thriveal, or travelling to a smaller events like “Accountants are Creative Too”, you’ll hear about products and services that you think could be game changing for your business.  When […]

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How many registrations and leads can I expect from an online event or webinar?
How many registrations and leads can I expect from an online event or webinar?

Delivering an online event is significantly different from a live event. I’ve provided webinars for years – since the inception of PF and before. In the process I’ve learned a few things about the differences between online and offline events, and the primary difference is the buyer’s progression takes longer with online events. Webinars were […]

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We’re planning a small event. How do we drum up interest, get registrations, get leads?
We’re planning a small event. How do we drum up interest, get registrations, get leads?

You want to run an event, but you aren’t delivering the next Xerocon. There’s no zip line, no stage-the-size-of-a-football-stadium. You’ll invite clients and a few prospects, but you’re not even sure you can get more than 10 or 15 people in the room on the day. You don’t even have a massive budget at this […]

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Sketchnotes from QuickBooks Connect San Jose
Sketchnotes from QuickBooks Connect San Jose

When you attend a conference, it often starts out with great enthusiasm and finishes with everyone tired, going home happy and completely exhausted. I found with Quickbooks Connect the event started out quietly and finished so strong, so beautifully, so personably that I feel more refreshed than at the end of almost any other conference […]

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Advice for Xerocon London 2018: Use your phone
Advice for Xerocon London 2018: Use your phone

For all the accountants going to Xerocon London this November, if you want to get the most out of it, at the heart of your attendance will be your phone. I’ve got three things I use it for at any event, but especially Xerocon:  1. Take notes People you talked to, apps you want to […]

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Xerocon London: Win a video pack that turns your mobile phone into a traveling studio
Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

The count down to Xerocon London is on! Now.. for even more excitement: how do you fancy winning a super cool (and useful) phone video kit? It’ll turn your phone into a travelling studio so you don’t miss out on any of your clients ‘marketing gold dust’ moments. How do I win? It’s super simple. […]

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Deeper Weekend 2018
Deeper Weekend 2018

Wow! Deeper Weekend was amazing! Here’s a few sketchnotes from the sessions I loved!

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Why you need to send your marketing person to that conference
Why you need to send your marketing person to that conference

  Those who are marketing managers for accountancy firms can have a tough job. In my experience, they love it, are good at it, and they can deliver far more than you may even realise (since the harvest of good marketing is often reaped years down the road). There are a lot of conferences and […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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