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Is my accountancy firm spending marketing money in the right places?
Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]

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What accounting firms are truly my competition? How do I compare against them?
What accounting firms are truly my competition? How do I compare against them?

Showcasing your differences as an accountancy firm so you win the business you want to means understanding your competition so you can make sure you’re different from them, right? But who is your competition, really? Is it only other accountants? Which ones? Is it limited geographically, or does it extend beyond that? Have the right […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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