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Colours in design can affect the actions your prospects take
Colours in design can affect the actions your prospects take

Many accountants I speak to are not sure what they think about different colours, and how to use them in design. “Which one is the right one to use?” they ask. Naturally, as with just about any marketing question, the answer is, “It depends.” It depends on who you are, and the message you’re trying […]

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Good design makes for great content
Good design makes for great content

Good content makes your accountancy firm marketing more powerful. But how do you get great content? The answer is to join up your good content with good design. Those two goods make something great. Last week my marketing tip was about your accountancy firm brand – and it did begin to cross into the area […]

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Why your accounting firm needs a branding identity
Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind. Or the iPhone in your hand.  (I know that a few of you are saying no, I think of the gala red I had for lunch.) Or Starbucks.  You might normally think “strong coffee” or “place to have a meeting”, […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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