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Fear vs. passion: The driving forces that can make or break your marketing
Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of them embracing content marketing and recognising its place in drawing your prospects to you. But even still, there are a lot of accountants out there who share the opposite mentality. They’re reluctant to dive into new marketing ideas, or even […]

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Are you being a good accountant… to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place told me. We were having breakfast in Manchester and talking about a guide I’m writing called “The Traits of the Entrepreneurial Accountant”. I asked Paul what he thought those traits were, and this is one of the first things he […]

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Woop! It’s live! …And it’s definitely not perfect.
Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’ websites for years, and we’re really proud of launching our own. I’m ridiculously excited about it: but guess what. It’s not perfect. We’ve done quality reviews, but we’ve been staring at it so long we need a fresh perspective. I […]

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What does the new PF icon actually mean?
What does the new PF icon actually mean?

It’s amazing how much work goes into something very simple. You may have noticed there’s a new PF logo on the horizon. I thought I’d share with you an insight into the back end of the branding process, and explain what the icon and the shapes and colours actually mean. Why did we go with […]

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The difference between a logo, a brand and branding
The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your goal is to establish authority by sharing helpful, relevant information to your target audience, their reception of the content that you share is a reflection of your brand, whatever it may be. So it’s critical for you as an accountancy […]

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What we’ve learned by going through the rebranding process ourselves
What we’ve learned by going through the rebranding process ourselves

Your brand is central to everything your accountancy firm does in marketing, and it is more important than ever that you address it. At The Profitable Firm, we are in the midst of our own rebrand, and the process is teaching me and the entire PF team a lot about what a rebrand means – […]

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Why The Profitable Firm is rebranding: the creative agency for accountants
Why The Profitable Firm is rebranding: the creative agency for accountants

Within the next few months you’ll begin seeing changes at The Profitable Firm – chief of which will be our new brand and sub-brands, and a new website. Get a sneak preview here. I am ridiculously excited about this. It’s a process that has been a long time coming, and many factors have gone into […]

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The importance of rest – and why working late isn’t a competition
The importance of rest – and why working late isn’t a competition

There’s a culture in finance and accounting that working late is a good thing. The unspoken mindset seems to be this – the later you work, and the more overtime you’re doing, the more you’re ‘winning’ in the ongoing battle against the client work mountain. But, in fact, working all hours that are available and […]

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How to use today’s news to market & sell advisory services
How to use today’s news to market & sell advisory services

Last week we delved into ‘How to use today’s news to market & sell advisory services’ as part of the Cloud Advisor’s Panel webinar with CrunchBoards.  Karen was the expert on how to market your advisory services, so we’ve taken the key points from the session, so we can share with you some fresh ideas. What is […]

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What type of cake is your firm? Know what makes your firm unique
What type of cake is your firm? Know what makes your firm unique

In a packed accounting market, it pays to understand what makes your firm unique. And to really get your firm’s core values and personality across to prospective clients you need to understand your own style – helping you to attract the right type of clients and giving them the incentive to jump on board. So, […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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