Category Archives: All

PF marketing
June 2023: The power of storytelling in your marketing

June’s PF marketing update brings an enjoyable and brilliant day in London at Lab Live,

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

PF marketing
April 2023: Turning celebrations into quality content

April’s PF marketing update brings the accounting world season of awards. It’s been brilliant to

marketing and operations
When marketing meets operations: an accountancy firm love story

Once upon a time, a marketing strategist and an operations lead were working in an

It’s time to unpack the stuffy accountant stereotype. Do you still believe in it?

 As a senior content writer who writes exclusively for accountants, I spend hours with

start creating your brand
What can I do to start creating my brand now?

You’ve recognised you’re not quite ready to make a financial investment in your brand. You

Man holding phone and punching air in excitement with huge smile on his face
A guide to what to post on each social media platform

When you’re planning social media posts, knowing the guidelines and limits by social media platform

PF marketing update february 2023
February 2023: Recognising what choices you get to make

In this PF marketing update, we share why we choose everyday to work with accountants,

chatGPT for accountants marketing
Using chatGPT for your accounting firm marketing

First, can we all agree that “chatGPT” does not exactly roll off the tongue. This

PF marketing
October 2022: Celebrating new connections and award winning clients!

Grab yourself your cosy beverage of choice and have a read through the highlights of

Can I rebrand without changing my firm’s name?

The short answer to this is YES, if the name fits your brand.  If you’re

How to build and use a client acceptance process so you only work with the best clients for you

You CAN choose who you work with. Whether you’re just starting out or you’re an

How to market digital advisory services

This blog is an extract of an interview Karen did with in collaboration with Bethanie

September 2022: Spotlight on PF team retreat

  September was a big month for our team. We spent one full week out

How do I integrate a social mission I care about into my firm and my marketing?

“Being a business for good, is good for business.” The world is facing difficult challenges

How sharing stories helps you build trust with your audience

Neurological studies have shown when you read or hear a story, your entire brain lights

August 2022: What’s new for you this month?

New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot

5 things to prepare for your team photoshoot
5 things to prepare for your team photoshoot

Your prospects and those visiting your website not only want to know what your firm

A visual guide to why branding is important for accountants

Branding shows off  your accounting firm’s personality. If you were choosing between two businesses, one

July 2022: Recognising the joy of in-person meet ups

I’m writing this fresh from my very first Xerocon! What an amazing few days myself

Do I still need to do email marketing for my accounting firm? 

You’re feeling the overwhelm of trying to do “all the things” when it comes to

What does engaging on social media look like for your accounting firm?

Engagement goes beyond simply posting things on social. It means interacting with the people you’re

When do I hire a salesperson? 

When you want to increase your revenue, or begin growing your business in a serious

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

Do I REALLY have to use social media for my accounting firm?

Sure, sure, social media is good for marketing. It helps you build connections and show

What are some easy ways to get my team involved in marketing?
What are some easy ways to get my team involved in marketing?

Your accounting firm’s marketing will be the best it can be when your team is

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

Why is a long-term partnership better than on-demand marketing for my accounting firm?

You have big goals this year: maybe you want to bring in more profitable clients,

What does it mean to live out my brand?

As the leader of an accounting firm you are responsible for your brand. How you

How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You

How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can

Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might

Swearing in marketing? Yea or nay or WTF?

As we keep hearing about being “real” and “authentic” in marketing, and being “more human”

What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect

Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs

KLR notes puffin thing 15-05-21
What’s your “puffin thing”? The one thing you must do?

Whenever I travel anywhere, whether it’s for a day or a weekend or a week

YouTube For Accountants
How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube

What’s the best app to post to the majority of socials in one go?

Posting your content to social media takes time, and you know there are apps which

What frequency of posting on social media is enough
What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social

PF Marketing Tip Pricing
How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is

When is best to follow up a proposal
When is best to follow up from a proposal?

You had a call with a client you’d like to work with and it went

bad experience with marketing in the past
I want to outsource my marketing, but I’ve had a bad experience with a marketing company in the past

  One of the most common fears we hear from our clients when they get

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when

yellow shoes starting line
Where is the best place to invest my accounting firm’s marketing budget?

It’s easy to get a list of things you want to do to market your

chryzia itay whiteboard
How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for

coffee mug begin
When is my accounting firm ready for paid social or google ads?

Paid social can be enticing. The promise of leads, bought and paid for delivered to

brene brown rising strong book
6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in

ghost coffee art
Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have

Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind.