You’ve recognised you’re not quite ready to make a financial investment in your brand. You
When you’re planning social media posts, knowing the limits by platform help you immensely in
In this PF marketing update, we share why we choose everyday to work with accountants,
First, can we all agree that “chatGPT” does not exactly roll off the tongue. This
Grab yourself your cosy beverage of choice and have a read through the highlights of
The short answer to this is YES, if the name fits your brand. If you’re
You CAN choose who you work with. Whether you’re just starting out or you’re an
This blog is an extract of an interview Karen did with in collaboration with Bethanie
September was a big month for our team. We spent one full week out
“Being a business for good, is good for business.” The world is facing difficult challenges
Neurological studies have shown when you read or hear a story, your entire brain lights
New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot
Your prospects and those visiting your website not only want to know what your firm
Branding shows off your accounting firm’s personality. If you were choosing between two businesses, one
I’m writing this fresh from my very first Xerocon! What an amazing few days myself
You’re feeling the overwhelm of trying to do “all the things” when it comes to
Engagement goes beyond simply posting things on social. It means interacting with the people you’re
When you want to increase your revenue, or begin growing your business in a serious
The purpose of an About page is to show potential clients 1) you understand them
Sure, sure, social media is good for marketing. It helps you build connections and show
Your accounting firm’s marketing will be the best it can be when your team is
You know you are the bottleneck in your accounting firm, and it’s time to scale
You have big goals this year: maybe you want to bring in more profitable clients,
As the leader of an accounting firm you are responsible for your brand. How you
You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You
You’re busy going through a rebrand and you can’t wait to show it to the
You know what it’s like when you really connect with a piece of content. You’re
I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle
Having a friend design your logo feels like a savvy decision when you’re just starting
When people visit your website, read your blogs and see your social posts, they
Creating your own branded social media posts is one of the many ways you can
There could be a number of reasons you’re considering putting marketing on pause. You might
As we keep hearing about being “real” and “authentic” in marketing, and being “more human”
You know who you want to work with and you’ve built your website to reflect
It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs
Whenever I travel anywhere, whether it’s for a day or a weekend or a week
You are an accountant who has been doing video, and you’re thinking of using YouTube
Posting your content to social media takes time, and you know there are apps which
How much posting on social media is enough? The short answer is about 3-5 social
There’s a big old elephant in the marketing room and it’s called pricing. Pricing is
You had a call with a client you’d like to work with and it went
One of the most common fears we hear from our clients when they get
In our blogging breakthrough sessions, many of our clients have shared the same issue when
It’s easy to get a list of things you want to do to market your
Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for
Paid social can be enticing. The promise of leads, bought and paid for delivered to
This is a pre-emptive blog post. Right now most of you are head down in
We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have
When you think of Apple, it’s likely that their clean, white website comes to mind.
