If your website isn’t bringing you a drip feed of great leads, something isn’t right. This breakthrough session helps you figure out exactly where, and why. Starts 13 November 2020 and runs for 4 weeks.
Your website is more about THEM than it is about you. We'll talk about how your client is the hero (not you), and you will identify the core messages of your site.
(Note - you may want to start with the Brand Breakthrough, first!)
Most visitors to accounting firm websites know roughly what accountants do. What they really want to know is, what happens when? why? how much? where do I start? We'll sketch out the typical client journey for the buyer of accounting services, and then look at how yours is slightly different (everyone's is).
You don't design a nice looking page and then add some words. You need the golden trio: design, content, and strategy working all together to help your visitor take action. We'll review some of your website pages live on the call so you can see what works (and doesn't), and why.
Now, at last, we get to the stuff you thought was so important at first. (It is, but only after you've addressed the other areas!) We'll look at website platforms, calls to action, SEO, lead generation, pop up boxes, integrations, and more. Come with all your questions!