Social media feels confusing…or even pointless. Why bother? Surely you get most of your best clients from referral and word of mouth, anyway? And who has time for all this social media stuff when there’s client work to do?
Is social media REALLY useful for accountants? Or is it just a thing you're supposed to do, and you can get just as much business without it? We'll help show you the power of social used well, and discuss which platform is the best for you and the clients you want to get.
Choosing a platform more likely to get you seen by the right audience is a start: but now what do you actually say? How do you be yourself and not that annoying fake "social media person" you dread? We'll talk about small things you can do (such as focusing on others' posts first rather than your own) to build visibility.
When you understand how each social media platform actually works, and why, you'll be more comfortable with using it, instead of feeling overwhelmed and frustrated. We'll go through things like hashtags, links, image sizes, video lengths, posting, scheduling, and automation.
Starting, posting, and getting comfortable with social is the start: but how do you actually GET BUSINESS from it? We'll talk about growth patterns, consistency, sharing content, and will share case studies of accountants who have made it work incredibly well over a period of time.