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Niche Breakthrough

How specific is your target audience?

The more vague your ‘target audience’ is, the longer it takes for your prospects to buy. To speed up that process, and help them decide faster, you need to be crystal clear about who you serve, what their problems are, and how you help solve those.

 

What's included?

Each breakthrough runs weekly for 4 weeks. Join the sessions live on Zoom, view recordings later, and join discussions online.
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4 live sessions
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Recordings
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Niche Breakthrough

Get to the specifics of exactly who your audience is, so your marketing helps them make up their mind faster.
Why audience is everything
Why audience is everything

You are not the hero: your client is the hero! We'll talk about why audience is everything, and why every piece of marketing content you create will be targeted entirely towards them. What qualities does this target audience have? What qualities do you want them to have?

The issues your audience faces
The issues your audience faces

Go deep: What issues & problems do they have? Because all your content is supposed to be so specific that those reading it (if they're the right person) will say, "Oh, that’s me!” We'll go through the specific issues and problems faced by the audience we discussed in session 1.

Niche: Do you need one? Can you have more than one?
Niche: Do you need one? Can you have more than one?

Niche is a tough one because we tend to think it's an industry. But what is a niche? Is it only an industry? Isn’t one niche or audience boring? What about my existing clients - will I put them off if I choose an exclusive niche?

Testing: Creating content for your niche or audiences
Testing: Creating content for your niche or audiences

Whether you've chosen a specific audience by this point, or you're still deciding, you need to create content specifically for them. We'll talk about how to 'test' content - what to create, how to share it in the right ways and in the right places, so it gets seen. And so you can determine if this is the best audience to focus on.

Case Studies

A selection of the great work
our clients are doing in firms across the world
Afresh Accountants
Brand & website
Afresh Accountants
View Case Study
AWR Accountants
Brand & website
AWR Accountants
View Case Study
Black Sheep Accountants
Brand & website
Black Sheep Accountants
View Case Study
Session timing

Session timing

Live sessions: Weekly for 1 hour
starts end July 2020
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