What is branding, and how well does yours reflect you? In this Breakthrough session, find out how your accounting firm’s brand can (and must) reflect who you actually are – not give an old or false impression of the firm.
Your brand is a combination of you, and who you serve. It includes your culture, character, values, and purpose - as well as your audience and all the visual representations of that. When you know everything that makes up 'brand', you start to see what parts of it must change.
Your brand is not, ultimately, for you: it's been developed for your audience, and you must keep them always in mind. When it comes to design and visuals, your love for it is not the primary question. (Or what your family & friends think!) Your brand is for your target audience: so it must appeal to them. We'll review whether yours does.
Simplify, simplify! The very best brands (or design work) tempt you to say, “Well I could have done that!” It seems so simple, so clean, and makes so much sense. Branding is simple: but it always has great potential, and rules about how it's used so it's always consistent. We'll share what branding guidelines are, and how to build yours.
Knowing all this about brand means it's very likely you'll need to change something. We'll cover four areas of brand change: Values, design, full brand, and marketing materials. By the end of this final session you'll be clear about the changes you may need to make.