You’re an accountant, not a writer. So how do you write and publish blog posts consistently, when you don’t know how to start – or your blogs don’t seem very good? There are tools and skills you already have which you can use to create content you’re proud of (and which clients love).
Start with who you're writing to, and what matters to them. You have a wealth of topics right at your fingertips (literally) - in emails, on your phone, and in conversations. We'll help you build a list of topics so impressive your only problem will be how to get them all written! (And on to session two.)
Writing isn't one of the skills you ever learned, and you may not feel you know how to do it well. You read other blogs and think "I can't write like that". But the truth is, we are all writers. We'll help you get what's in your head into writing - even if it's not the typical way of putting fingers to the keyboard. From video and audio recordings to transcriptions, you'll find YOUR writing way.
Now that you have your rough draft, how do you get it "publish ready"? We'll talk about editing it yourself, getting help from a copyeditor, calls to action, titles, subheadings, and checking in about what you are actually saying!
Now your blog is ready to publish (or close enough). How do you actually get the right people to read it? We'll start where we left off on editing and start looking at the back end of the website, final touches, SEO, final reviewing, publishing, and sharing. We'll go into the back end of Wordpress to show you exactly what you need to do for SEO, and will help you with sharing your post on all the socials.