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You’re an accountant, not a writer. So how do you write and publish blog posts consistently, when you don’t know how to start – or your blogs don’t seem very good? There are tools and skills you already have which you can use to create content you’re proud of (and which clients love).
Start with who you're writing to, and what matters to them. You have a wealth of topics right at your fingertips (literally) - in emails, on your phone, and in conversations. We'll help you build a list of topics so impressive your only problem will be how to get them all written! (And on to session two.)
Writing isn't one of the skills you ever learned, and you may not feel you know how to do it well. You read other blogs and think "I can't write like that". But the truth is, we are all writers. We'll help you get what's in your head into writing - even if it's not the typical way of putting fingers to the keyboard. From video and audio recordings to transcriptions, you'll find YOUR writing way.
Does every blog post have to end with "To find out more, contact us today on..."? Spoiler alert: no. But you do want to include calls to action within your blogs in a natural, non-salesy way. We'll look at the different kinds of blog posts and how to use them well to get the very best kind of clients.
Once you've started to put content together for a blog post, how do you actually get it seen? We'll go through the publishing process from draft through to editing, reviewing, publishing, and sharing. We'll also go into the back end of Wordpress to show you exactly what you need to do for SEO, so the right people find your content.
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