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Breakthrough Sessions

Deep dive. One topic. Decision made.

The point is breakthrough: pushing past whatever is holding you back in that one area of marketing.

 

The idea came from our Accelerator members, who loved the 12 week course but wanted to go deeper on just one area. You don’t have to be an Accelerator member to sign up for one of these (but if you are, you’ll get 50% off individual Breakthrough sessions! Woop!)

 

Brand Breakthrough

 

Your brand = you + who you serve

In this Breakthrough we’ll cover:

  • Culture & values
  • “Your brand is not for you”: How to make sure your brand is appealing to the right people
  • Keep it simple: Why “really clever” design work actually holds you back
  • Brand changes: How to decide whether it’s time for a logo refresh, name change, rebrand, website update
Find Out More

Website Breakthrough

Updating your website seems like a major task. We simplify it down to the four core areas:

  • Brand first! (Your website’s job is to reflect your brand)
  • Client journey: What’s your process, unique to you? In what order do YOUR buyers buy (different from other firms)?
  • Look & Feel: The golden trio of design, content, strategy
  • Techy stuff: Website platforms, calls to action, SEO, lead generation
Find Out More

Niche Breakthrough

Choosing a “niche” makes you feel like you have to pick an industry: but it’s more than that. Knowing your audience is core to every single part of your marketing. The more vague you are about who you want to reach, the less likely you’ll reach anyone fast.

  • Niche: DO you have one? CAN you have one? Do you need one? (Hint: you may not)
  • Values: How do you make sure you get clients who think & act like you do? (ie not the annoying or difficult ones)
  • Problems: What kind of issues does this audience face, and how will all your marketing address those?
  • Stories: Make your intended audience the hero (not you). Tell their stories, not yours.
Find Out More

Blogging Breakthrough

Writing content and publishing it in the form of blogs and articles can be the simplest and most powerful thing you do for your accounting firm.

But how do you get started? What if you’re not used to writing? What if you want your team to write blogs, but they’re not too keen?

This breakthrough is for you.

One of our members says, “Spoke to a potential client today who contacted us SPECIFICALLY because of our blogs!! He quoted some of our comparison blogs and said that’s the service he needs. He is not speaking to anyone else. He is our target niche. This makes me so happy!!!.”

Find Out More

Video Breakthrough

You can’t get better at video until you actually get started. And keep going. This breakthrough is for the accountants who keep saying, “I will do more video. I WILL! …Well, I want to. I think. It’s hard. And I put it off, and then…I don’t do it.”

Joined by speaking and video coach Alexandra Bond-Burnett, we’ll help you work through what’s holding you back, and help you start small, start safe.

Find Out More

Pick one, or join all!

Each Breakthrough runs for 4 weeks of live sessions on Zoom (which are recorded so you can listen later, or over and over until you got what you needed!).

The idea is to choose ONE area that is the most urgent or important for you: but you can choose multiple Breakthroughs to join.

What's Included?

Sessions run weekly for 4 weeks. You're welcome to join us live on Zoom, or catch the recording later and join the discussion online.
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4 live sessions
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Recordings
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Community
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Feedback

What's holding you back right now?

Choose the ONE area most urgent or important for you: which one is holding you back the most right now? Sign up for yourself, or help the whole team to learn.

Case Studies

A selection of the great work
our clients are doing in firms across the world
Afresh Accountants
Brand & website
Afresh Accountants
View Case Study
AWR Accountants
Brand & website
AWR Accountants
View Case Study
Black Sheep Accountants
Brand & website
Black Sheep Accountants
View Case Study

Testimonials

We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.

Cheryl Sharp
Cheryl Sharp

Pink Pig Financials

It forced me to start tracking my marketing activity. I can see a steady increase in website page views as I continue to share 2 blogs per month, answering questions people ask.

Toni Cameron
Toni Cameron

TL;DR: Accounting LLC

Pick an area

Pick an area

Whichever one is holding you back, start there.
Break through today
Move forward (at last)

Move forward (at last)

Get encouragement and support with an area that feels really difficult.
Start today