The point is breakthrough: pushing past whatever is holding you back in that one area of marketing.
The idea came from our Accelerator members, who loved the 12 week course but wanted to go deeper on just one area. Sign up for a mini-course individually, or join the PF Lab and get access to all of them, every month!
Struggling to recruit or to find good candidates? Want to make sure you don’t lose time, money, and client relationships by hiring the wrong person?
In this breakthrough you’ll learn how to build a hiring process to attract team members with the skills AND culture fit. You’ll cover:
How can you and your team use social media well?
In this Breakthrough you’ll learn:
Your brand = you + who you serve
In this Breakthrough we’ll cover:
Updating your website seems like a major task. We simplify it down to the four core areas:
Choosing a “niche” makes you feel like you have to pick an industry: but it’s more than that. Knowing your audience is core to every single part of your marketing. The more vague you are about who you want to reach, the less likely you’ll reach anyone fast.
You can’t get better at video until you actually get started. And keep going. If you keep saying, “I will do more video. I WILL! …” and then don’t, this is for you.
Writing content and publishing it in the form of blogs and articles can be the simplest and most powerful thing you do for your accounting firm.
But how do you get started? What if you’re not used to writing? What if you want your team to write blogs, but they’re not too keen?
This breakthrough is for you.
One of our members says, “Spoke to a potential client today who contacted us SPECIFICALLY because of our blogs!! He quoted some of our comparison blogs and said that’s the service he needs. He is not speaking to anyone else. He is our target niche. This makes me so happy!!!.”Find out more
For accountants who want to explore, experiment, create, and learn more about marketing. Join the PF Lab today and get free membership to any and all breakthroughs.
Accelerator helped me learn the skill of digging underneath the surface problem to get to the real issues my clients are facing. I never would have got this far with my marketing – I just didn’t understand it and what you don’t understand, you are scared of. Confidence in marketing is a huge thing and I feel a lot more confident now. In fact, Accelerator has made me more confident as a business owner full stop. I’m still learning and I don’t think that will ever stop. Going through Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.