The point is breakthrough: pushing past whatever is holding you back in that one area of marketing.
The idea came from our Accelerator members, who loved the 12 week course but wanted to go deeper on just one area. You don’t have to be an Accelerator member to sign up for one of these (but if you are, you’ll get 50% off individual Breakthrough sessions! Woop!)
Your brand = you + who you serve
In this Breakthrough we’ll cover:
Updating your website seems like a major task. We simplify it down to the four core areas:
Choosing a “niche” makes you feel like you have to pick an industry: but it’s more than that. Knowing your audience is core to every single part of your marketing. The more vague you are about who you want to reach, the less likely you’ll reach anyone fast.
Writing content and publishing it in the form of blogs and articles can be the simplest and most powerful thing you do for your accounting firm.
But how do you get started? What if you’re not used to writing? What if you want your team to write blogs, but they’re not too keen?
This breakthrough is for you.
One of our members says, “Spoke to a potential client today who contacted us SPECIFICALLY because of our blogs!! He quoted some of our comparison blogs and said that’s the service he needs. He is not speaking to anyone else. He is our target niche. This makes me so happy!!!.”Find Out More
You can’t get better at video until you actually get started. And keep going. This breakthrough is for the accountants who keep saying, “I will do more video. I WILL! …Well, I want to. I think. It’s hard. And I put it off, and then…I don’t do it.”
Joined by speaking and video coach Alexandra Bond-Burnett, we’ll help you work through what’s holding you back, and help you start small, start safe.Find Out More
Each Breakthrough runs for 4 weeks of live sessions on Zoom (which are recorded so you can listen later, or over and over until you got what you needed!).
The idea is to choose ONE area that is the most urgent or important for you: but you can choose multiple Breakthroughs to join.
We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.