Nobody knows your firm like you do. You have the knowledge and story behind your business so you will need to be actively involved and present in your brand process. We bring our expert brand and marketing knowledge and experience. Together, we’ll make a great team. We’ll need you to live up to the PF values throughout the branding process:
1. Collaboration: You’ll participate in discussions, share ideas and feelings (of all kinds.).
2. Opinion: We don’t want you to simply agree to be agreeable. We want your honest opinion and feedback so we can create the very best brand for accounting firm.
3. Transparency: your branding project will be an emotional experience. It’s exciting and fun, but it can also be challenging and confusing. We want to create a space where you can share your honest emotions, both positive and negative.
4. Graciousness: You might feel a little frustrated or overwhelmed at times and we want to work through that with you.
5. Positivity: We encourage you to look for the good when dealing with the challenges of a brand project.
6. Responsibility: You will take ownership of your brand and be actively involved in the process.