PF team, Author at wearePF

Content marketing, when done well, is all about creating a flow of fresh, interesting and

Unless you’ve been hiding under a rock this week, you’ll have noticed things went a

Having a blog on your accountancy firm website – and keeping it updated – is

Here’s something you don’t generally hear from a content agency… When it comes to creating

Video is the new king! It’s something we at the Profitable Firm have been saying

When things get busy in the office it’s easy to let things slide when it

“Strike a light, guv’nor! I ran down the old apples and pears this mornin’ and

There’s no escaping the fact that taxation is a big part of accounting. Helping your

Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants,

How do you act when you’re around your small business clients? Do they get to

There’s a culture in finance and accounting that working late is a good thing. The

In a packed accounting market, it pays to understand what makes your firm unique. And

Here at the Profitable Firm we work with a huge cross-section of different accountancy firms.

Every business wants happy customers. Your accountancy firm wants happy clients. And no matter what

Smoke drifts lazily over the ruins of a dead city. The machines have won. And

You might remember how much we love the idea of honesty in marketing. At The

What is advertising? Is it the Mad Men-style brashness and slick straplines of the 50s