Author Archives: PF team

Your new website: why design doesn’t stand alone

When you’re building a new website (or having one built) for your accounting firm, it’s

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees

Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs

How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube

How can I meet prospects online when I’m used to in person networking?

Regardless of where you traditionally do your networking, the ability to reach more people always

How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How

Do I need a business coach?

It’s an overused and over abused term “business coaching.” Time and again accountants put their

How to use social media without being salesy

There are fewer things worse about social media than being stalked by sales people. I

Do I offer my clients discounts or extra time during Covid-19?

All your clients, from the very best to your most difficult, are looking to you

How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned

How to keep up team morale during difficult times

Phew.  What a long year this week has been! Do you feel me? Accountants we

How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer

How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now

How to help your marketing manager succeed

Once you’ve hired a marketing manager, naturally you’ll want them to thrive and succeed in

How do I use Instagram for my accounting firm?

One of our clients once said to us “I’m not using Instagram for my accounting

How do I get clients to give testimonials for my accounting firm?

When I moved to the area I live in now, people were over the moon

Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of

I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?

It’s great to stay on top of your blog writing and getting several posts written