Author Archives: Camilla Duggan

A step-by-step guide to creating a collaborative case study

A case study is a powerful way to prove to your ideal clients you have

How sharing stories helps you build trust with your audience

Neurological studies have shown when you read or hear a story, your entire brain lights

How do I know if my content is better as a blog post or a website page?

  You’ve produced a first draft of something you know is going to be helpful

Why directors need to be involved in your firm’s marketing and how to include them from the start

The best marketing is audience focused, which comes from having a strong united brand. To

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m

How do I edit the first draft of a blog so it’s ready to publish?

I want to let you in on a little secret. Everybody’s first draft of anything

Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can

I want to outsource my marketing, but I’ve had a bad experience with a marketing company in the past

  One of the most common fears we hear from our clients when they get

Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when

I’ve written a great blog – now what do I do with it?

A blog post exists to be shared and seen. Remember the phrase – if a

How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for

What does my homepage need to include to attract only the clients I want?

Your website is your best tool to build trust with the kind of clients you

What’s the value of a custom written blog post? Why does it cost so much?

Creating and sharing blog posts helps build trust with our audience. But finding time to

6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in

Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use

Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have

How do I know if I’m ready to work with a business or app I met at an event?

It’s the start of ‘event season’ for our clients and friends in the accounting industry.

What marketing can we automate, and what do we need to keep manual?

You might remember a while back we wrote a blog about the onboarding process and

What do I do if a client relationship goes cold?

We’ve talked about what to do when communication goes cold after you send a proposal. 

Is it best to write content in-house, or hire an outsourced content writer?

We all know now that writing content is important. What you want to know is

What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly

I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox