A case study is a powerful way to prove to your ideal clients you have
Neurological studies have shown when you read or hear a story, your entire brain lights
You’ve produced a first draft of something you know is going to be helpful
The best marketing is audience focused, which comes from having a strong united brand. To
You know what it’s like when you really connect with a piece of content. You’re
When people visit your website, read your blogs and see your social posts, they
As I type into google “the best sleeping bag for summer/autumn in the UK” I’m
I want to let you in on a little secret. Everybody’s first draft of anything
Putting content you created out into the world can feel a little scary. It can
One of the most common fears we hear from our clients when they get
Accountants, you are troopers. When things get busy, you put your head down and work
In our blogging breakthrough sessions, many of our clients have shared the same issue when
A blog post exists to be shared and seen. Remember the phrase – if a
Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for
Your website is your best tool to build trust with the kind of clients you
Creating and sharing blog posts helps build trust with our audience. But finding time to
This is a pre-emptive blog post. Right now most of you are head down in
Storytelling isn’t all about you. Before we get into specific tips on how to use
We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have
It’s the start of ‘event season’ for our clients and friends in the accounting industry.
You might remember a while back we wrote a blog about the onboarding process and
We’ve talked about what to do when communication goes cold after you send a proposal.
We all know now that writing content is important. What you want to know is
On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly
The idea of getting unique content written for your firm and delivered to your inbox