Author Archives: Beth Sullivan

Adam Bell, PF's marketing strategist holds up ten fingers to represent the 10 questions you should be asking a potential marketing partner to see if they are the right fit for your firm.
10 Questions to Ask a Potential Marketing Partner (and see if they’re the right fit)

Choosing the right marketing agency can feel risky. Like many accountants, you might feel uncertain

first person view with a tablet in one hand and a hot drink in the other, sat at a table. The tablet is showing an internet search bar.
EEAT and SEO for accountants: How to get found in the AI era

Authority is how we dominate.  AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews aren’t

Fiery pancake being flipped in a pan
How to Start Marketing When You Don’t Feel Ready (The First Pancake Approach)

  If you’ve ever made pancakes from scratch, you’ll know this truth: the first pancake

PF's stand at Engager Lab 2025. Featuring coasters, stickers, books and leaflets
Does Your Event Swag Actually Matter? (Spoiler: Yes, When It’s the Kind People Want)

  You’ve attended many events, and you know how it feels to be handed piles

Never worry about the tech stuff: 6 reasons to choose PF hosting package for your new web build
Never worry about the tech stuff: 6 benefits you’ll feel from having your website hosting managed for you

“I think the website is down? Is it working for anyone else?”. We’ve all been

small marketing budget
How can I start attracting ideal clients for my accounting firm with a small marketing budget?

If you’ve recently started your accounting firm, you likely want to win some clients before

4 How-To Social Media Guides for LinkedIn, Twitter, Instagram, and Facebook

When it comes to choosing which social media platform to use for your accounting firm,

What does engaging on social media look like for your accounting firm?

Engagement goes beyond simply posting things on social. It means interacting with the people you’re

Collaboration over delegation: How working together with an agency delivers better marketing

Marketing actions may seem like something you assign or delegate to someone else. Need a

How to run a values session with your team

Knowing what your firm’s values are, and applying and living them out, is so important

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

four women laughing together
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times