BOOK + DIY COURSE
This is your starting point. No matter where you are on your marketing journey, it’s important to know how all your marketing fits together, and what your involvement is, so you attract only the clients you love.
You’re willing to try and test things: but you don’t want to waste time (or investment), and you want the full picture and marketing structure, built based on what works for accountants.
WHAT’S THE DIFFERENCE BETWEEN
THE DIY COURSE AND THE LIVE COACHING SESSIONS?
The DIY course is ideal if you focus, and commit your time to watch the videos then put into practice what you learn. You can move through it quickly, or pace yourself. Your progress is all down to you.
The live Accelerator coaching group covers the same content, updated with recent examples and ideas, and runs over a 12 week period. 15-20 other accountants in the live Zoom sessions, share content you’re creating and get feedback, ask questions live (or later) about how it impacts your firm, and implement what you learn. You’re held accountable for the challenge you set at the very start.
You’re welcome to join the DIY version and upgrade later to the live sessions – the fee you pay for the DIY course will be applied to the cost of the Accelerator.
HOW DOES IT WORK?
You move through this marketing course yourself. Start right at the beginning: watch the onboarding video, then move through each of the 12 videos and homework. By the end you’ll have the big picture of how marketing works for accountants.
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
3 CORNERSTONE CONTENT
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
5 GRAPHIC DESIGN
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
The 5 core elements of a good website, so you can begin making changes which will help your website visitors decide faster.
7 EMAIL MARKETING
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
A campaign is a focused series of marketing actions with a time limit and one purpose. We’ll build a few campaigns live on the session so you can see how that would work.
WHO CAN JOIN?
As the owner you’ll be the first to read the book and go through the course, and you can also share it with everyone in your accounting firm. The more involvement and understanding from the team, the more effective your marketing will be.
“The Accelerator has refreshed my enthusiasm for marketing! I’m learning to spread marketing out across the team, as I’ve realised marketing is worth my time and I can’t do it all. If you spend too much time working on good things, you don’t have much time to work on all the’ great things’: and marketing is one of those great things. Reviewing accounts and answering client questions is not going to get us to great. But marketing and finding time to allocate to it can help us get to great.”
Get on the waitlist today and you’ll be the first to hear when the book an DIY Accountant Marketer course are ready for you to access!