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KLR notes marathon 01-05-21
Karens Notes, Sketchnotes

The accidental marathon: you are capable of more than you know

Posted on May 1, 2021February 21, 2022 by Karen Reyburn
Can I write my accounting firm’s website copy myself?
What to do when you lose a client (or multiple clients) and you want to cancel everything

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We're so excited to introduce our first ever Head
We're so excited to introduce our first ever Head of Web Development, Mel 💪🎉 Mel has spent the last 7 years working in agencies as a web developer and has worked on projects including digital publishing, creating custom websites, and building cool gaming sites too! At PF, Mel will be responsible for building custom websites which deliver the leads and results our clients want to see from their websites 🔥 and she'll be creating and building our own web build way and development team 🙌 We've found a unicorn in Mel in that she can build brilliant websites which consider the customer journey AND incorporate the best design and content. Mel has a four legged shadow called Truffle, who often joins us in our team meets and when she's not building amazing websites, you'll find her playing pickleball, creating art or going for a massive geocache hunt. You can get to know Mel even better on her team page, link in bio! We're so excited to have you here 🎉 #new #team #member #welcome #webdev #excellence #clients

✨ How to make your team meets more effective ✨
✨ How to make your team meets more effective ✨ 1. Check what you’re including needs to be heard by the whole team 2. Have a structure and get into a rhythm 3. Share the agenda ahead of the meeting 4. Do regular time checks #remote #team #meets #efficient #effective #communication #relationship #leadership #structure #creative #agency

Let's talk SEO 🤓

SEO (search engine optimisati
Let's talk SEO 🤓 SEO (search engine optimisation) is one of those things where small changes can achieve BIG results 💥 It starts with creating good-quality content, so if you’re doing that you’re already halfway there. Hooray! Now you need to focus on how to make the most of this valuable content for your audience. That's exactly what Colin, Ger and the team at @comerfordfoley have been doing with the help of our team. They launched their new website in April last year and with it, saw similar patterns in their tracked website numbers with a dip straight after launch. In August, they invested in custom SEO work with PF and focused on improving the SEO on the content and website pages they already had. The results were amazing! Across 6 months, they saw an increase of: 🔥 186% in total website visitors 🔥 220% in new visitors 🔥 320% in total page views Their success is a great showcase of the power of content marketing! 👏 #content #marketing #accountants #SEO #success #quality #custom #work #accountants #bookkeepers


3 things you need to do to get results in marketin
3 things you need to do to get results in marketing ⚡️ 1️⃣ List out your goals - you need to know what you’re aiming for before you can make a plan of how to get there 2️⃣ Create a marketing plan - categorise it into different types of content and add deadlines & who is responsible for it 3️⃣ Create a strong brand - one which reflects who you are and who you best serve For more ideas on how to get results in marketing, read the blog from @smashz13 linked in our bio! #results #marketing #content #action #plan #goals #accountants #creative #agency


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