You’ve been invited by one of our strategic partners to check out this 12 week course, which will take you through the 12 elements of content marketing, step by step. You’ll actually get marketing created, too.
Next course runs 26 September 2019 at 2pm GMT.
One of our partners (a cool and helpful company who loves accountants too) has secured you an early bird price!
It’s only £395+VAT for one space, and when prices go up, yours won’t!
For those of you who know that your marketing is exponentially more powerful when your entire team is on board, this is for you. Sign up your entire team and have unlimited access at a one-off cost of £895.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, receptionists, anyone in the firm!
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll feel like you’re in a conversation: not simply being told what to do.
At the beginning of the course, you set your own challenge: whatever you want! Whether it’s to write one blog post, or record a video every week – that’s up to you. We’ll hold you to your own challenge.
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Facebook is for accountants only. Encouragement, support, ideas, victories: it’s all here! And you’re here!
Everyone has a niche or specialty area. You just have to find it.
Your marketing begins with the issues and problems your clients face. It's not about pushing services.
What is it that you'll actually create? Blogs, video, website pages...? We'll go through the whole list.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Apply design to your created content so people are more likely to engage with it, and with your firm.
Make sure your website is built for your visitor, and doesn't look like the bog standard accounting firm site (boring and typical).
Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.
Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It's all here!
Whether you're thinking of an event or haven't even considered it, this will be critical for anything you do to involve clients!
Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!
Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).
We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.