ACCELERATOR

The bare minimum is 2 hours per week – attending the live sessions and spending 1 hour on your weekly challenge (writing a blog, recording a video..). We recommend you spend 3-4 hours per week: one for the live session, 30 minutes for the bonus “unstuck sessions” and 1.5-2 hours working on your challenge. Accelerator graduates recommend blocking out an 1-1.5 hours directly after the session to work on your challenge while all your learnings are still fresh in your mind.

We encourage all our members to get involved in the conversation during the 30-minute “unstuck” session (which runs after the coaching part). It’s your opportunity to ask questions about how your learnings apply to your firm and share wanderings and ideas with the rest of the group. During the coaching part, we do ask you to stay on mute and add your thoughts and questions to the chat box. If you’d like to share a question or idea, you can just ask to be unmuted!

Those who do put their video on, get more out of the coaching group. It helps you to build relationship quicker with the other members and the PF team and helps keep you focused on the coaching group. We appreciate life happens and video isn’t always possible, so we’d always encourage you to show up without video rather than missing it altogether!

“It’s not just a course… it’s a whole plan and a philosophy and a daily practice… its helping us transform our business into something new that we really want.”

One of our Accelerator graduates shared this with us and it really made us dig deep into how Accelerator is different. The main post of Accelerator is the one to one support.That’s why we call it a coaching group, not a course. You will get personalised video reviews on any content you create and a customised webite review with specific suggestions of wording you can change and sections you can adjust so your prospects find it easier to sign up with you faster. The group will challenge you personally and you will be encouraged to be involved, ask questions and apply the topic of that day (audience, or blogging or video or whichever) to your specific situation. It’s a whole lot more than a course.

You can: start reading and learning. Start writing down what you wish your marketing would deliver. Start getting ready to write content. Start thinking about how to involve your team. Start practicing video. You can read more about how to get started with all these things here. (If you want to start Accelerator sooner, you can apply for Accelerator Intensive – the same content delivered to you individually and tailored to your firm. The sessions run at dates/times which are suited to you.)

Absolutely. Accelerator is the single best place for you to build your marketing knowledge and understand your personal involvement in your own marketing. You’ll be glad you addressed the 12 principles in a structured way, rather than randomly trying different things and feeling frustrated from the lack of results you’ll get.

Your marketing will be more powerful when your team is involved. The accountancy firms who are enjoying a steady drip feed of quality leads are those who involve their team in marketing. As the owner, it is your responsibility to help your team understand marketing and how it works for your firm. We recommend you join the “team” option and you can bring as many team members as you want to the live sessions. You can read more about involving your team in marketing in this blog

If you aren’t an accountant, a bookkeeper or working in an accountancy firm, it’s not for you. We exclusively serve accountants and bookkeepers and so the coaching group is tailored towards how the 12 elements of content marketing help accountants to attract better, not more, clients.

Yes, you can. We run 3 groups per year, and they start in February, May and September. If you’re thinking about joining the next intake, think about how much further along you’ll be in your marketing if you start today instead of delaying around 4 months. You can also fill out our diagnostic form to tell us a little about your firm and what’s holding you back in your marketing.

All countries and time zones are welcome! The content you’ll learn in the group applies to accountants, worldwide. For the live sessions, you may need to get up early or stay up late and if you do miss a session, you’ll have forever access to the recordings. We’ve had members join from Australia, Canada, South Africa and the US!

Here’s the form to sign up!