Hear all the details from Karen…
The next intake starts in February 2021. Sessions run every Thursday at 3pm GMT for one hour, for 12 weeks. You’ll get the Zoom link when you sign up.
All sessions are recorded and are saved for you in the PF Hub. This is where you can access any free downloads you’ve ever gotten from PF, all the Accelerator live sessions, homework items, and more. We strongly recommend that you make plans to attend all the live sessions, but the recording is there for you if something truly urgent comes up.
All countries and time zones are welcome! The topics we’ll cover are applicable to accountants, worldwide. PF have worked with accountants and bookkeepers all over the globe for years, and in our experience no matter what country you’re in, these topics will apply to you. Naturally you’ll apply it in a different way to your firm, but so will all firms who are part of this.
For the live sessions, get up early, or stay up late if you need to. We’ve got members signed up from Australia, South Africa, Canada, and the USA as well as the UK.
What sets the Accelerator apart from typical marketing training is our personal involvement with your learning. You get as much as you put in: and we’re here to review content you write, give suggestions on your website or social media, provide feedback, and help you actually take guided action. You’re not left alone.
This course is the summary of our content marketing knowledge and how it applies to accountants. This means you learn about the 12 elements of content marketing (see the list here), and you apply what you learn every week.
You set yourself a challenge in week one – most members write a blog post once a week, although you can choose video instead if you’re already blogging. When you apply yourself to this challenge, you’ll have 12 blog posts or 12 videos by the end of the course!
Your membership in the Accelerator gives you “forever access”. We’ll never turn it off. Even if we switch to a new dashboard or hub, or run different training courses. You can watch, and re-watch them anytime in the future. (Some of our members have confessed to watching many of the sessions 5 or 6 times…bringing in family members and dogs….!)
It would be very rare for an accountant to find the Accelerator not relatable to your situation. After five years of running it, we’ve never had someone say they felt it wasn’t useful. (Matter of fact many have chosen to repeat it, sometimes twice or three times in a row.) It’s been custom built exclusively for accountants and the content is relevant for everyone from one-person firms to marketing managers of large firms. But the last thing in the world we want is for you to be in training that doesn’t suit you. If you have more questions, talk to us before joining. If you’ve already joined and you think you need to change direction, talk to us.
For some of our smaller accounting firms, and bookkeepers, the money can feel like a bigger investment or could prevent you from joining.
We can absolutely split this into three monthly payments if you prefer. You pay a little more overall, but you’ll hit your marketing goal. Win win.
Drop us an email to [email protected] and we’ll sort you out.
You do need to join early, because the 12 sessions run in order on purpose. We start by looking at your audience and what their issues are, then build content around that, then look at branding and design, then websites….and it’s all stackable and will make more sense when you attend them in order.
However, we do still take new members up to week 3 of the course, and you can catch up via recordings. Following that, you’ll need to wait a few months for the next intake.
The Accelerator is the best place to start if you’re on your own. As you build your firm, you’ll be glad that you addressed the 12 elements of content marketing in a structured order, rather than randomly trying this or that and getting no results from it.
It’s definitely a case of the more the merrier, in that the more people from your firm who engage with the process, the better your marketing will be. The highest performing accounting firms involve their entire team. We recommend the “team” option: even if you’re only bringing along one other person it’s still a savings. And best of all, you’ve got company on the marketing journey.
Absolutely. You’ll get a lot of encouragement about how to use your time wisely when it comes to marketing – and help show the leadership team how this marketing works and gets results. (If there are more than two people on your marketing team, or if there’s even one more person in the firm who would benefit from learning about content marketing, choose the Team option.)
If your boss isn’t on board with content marketing yet, here are a few arguments to help:
If you are not an accountant, a bookkeeper, or working in an accountancy firm, it’s not for you.
The bare minimum is an hour a week – attending the live sessions. But we recommend you spend 2-3 hours per week: one for the live session, and 1-2 hours actually working on your ‘challenge’. (You’ll set this yourself at the start.)
If you’re thinking you can’t possibly spare an hour or two a week, we challenge you to think about how you’re using your marketing time now. Isn’t it better to spend that time in a focused, structured way – with help – rather than randomly squeezing in marketing wherever you can find it? (We both know that ends up being about 0 hours per week, anyway.)
There are three reasons.
Sure. Next intake is in 3-4 months. You’re welcome to wait if you’re not ready. If you’re dithering, think about how much marketing you could have done by then, and how much further along the path you’ll be.