ACCELERATOR

YOUR QUESTIONS ANSWERED

ACCELERATOR FAQS

WHAT WILL YOU NEED FROM ME?


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How much time will I need to invest?

The bare minimum is 2 hours per week – attending the live sessions and spending 1 hour on your weekly challenge (writing a blog, recording a video..). We recommend you spend 3-4 hours per week: one for the live session, 30 minutes for the bonus “unstuck sessions” and 1.5-2 hours working on your challenge. Accelerator graduates recommend blocking out an 1-1.5 hours directly after the session to work on your challenge while all your learnings are still fresh in your mind.


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Will I have to talk?

We encourage all our members to get involved in the conversation during the 30-minute “unstuck” session (which runs after the coaching part). It’s your opportunity to ask questions about how your learnings apply to your firm and share wanderings and ideas with the rest of the group. During the coaching part, we do ask you to stay on mute and add your thoughts and questions to the chat box. If you’d like to share a question or idea, you can just ask to be unmuted!


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Does my video have to be on?

Those who do put their video on, get more out of the coaching group. It helps you to build relationship quicker with the other members and the PF team and helps keep you focused on the coaching group. We appreciate life happens and video isn’t always possible, so we’d always encourage you to show up without video rather than missing it altogether!

HOW DO I KNOW IF THE COACHING GROUP IS FOR ME?


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I’ve tried marketing courses before and I feel like I wasted my time and money. How will this time be different?

“It’s not just a course… it’s a whole plan and a philosophy and a daily practice… its helping us transform our business into something new that we really want.”

One of our Accelerator graduates shared this with us and it really made us dig deep into how Accelerator is different. The main post of Accelerator is the one to one support.That’s why we call it a coaching group, not a course. You will get personalised video reviews on any content you create and a customised webite review with specific suggestions of wording you can change and sections you can adjust so your prospects find it easier to sign up with you faster. The group will challenge you personally and you will be encouraged to be involved, ask questions and apply the topic of that day (audience, or blogging or video or whichever) to your specific situation. It’s a whole lot more than a course.


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The next course doesn’t start for another few weeks. I want to start marketing now - what can I be doing in the meantime?

You can: start reading and learning. Start writing down what you wish your marketing would deliver. Start getting ready to write content. Start thinking about how to involve your team. Start practicing video. You can read more about how to get started with all these things here. (If you want to start Accelerator sooner, you can apply for Accelerator Intensive – the same content delivered to you individually and tailored to your firm. The sessions run at dates/times which are suited to you.)


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I'm on my own and don't have a team. Is this group for me?

Absolutely. Accelerator is the single best place for you to build your marketing knowledge and understand your personal involvement in your own marketing. You’ll be glad you addressed the 12 principles in a structured way, rather than randomly trying different things and feeling frustrated from the lack of results you’ll get.


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I'm the owner of an accounting firm. Do I join myself, or send someone else?

Your marketing will be more powerful when your team is involved. The accountancy firms who are enjoying a steady drip feed of quality leads are those who involve their team in marketing. As the owner, it is your responsibility to help your team understand marketing and how it works for your firm. We recommend you join the “team” option and you can bring as many team members as you want to the live sessions. You can read more about involving your team in marketing in this blog


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Who is this coaching group not for?

If you aren’t an accountant, a bookkeeper or working in an accountancy firm, it’s not for you. We exclusively serve accountants and bookkeepers and so the coaching group is tailored towards how the 12 elements of content marketing help accountants to attract better, not more, clients.


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What if I'm not ready? Can I join next time?

Yes, you can. We run 3 groups per year, and they start in February, May and September. If you’re thinking about joining the next intake, think about how much further along you’ll be in your marketing if you start today instead of delaying around 4 months. You can also fill out our diagnostic form to tell us a little about your firm and what’s holding you back in your marketing.


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I'm in another country/time zone. Can I still join?

All countries and time zones are welcome! The content you’ll learn in the group applies to accountants, worldwide. For the live sessions, you may need to get up early or stay up late and if you do miss a session, you’ll have forever access to the recordings. We’ve had members join from Australia, Canada, South Africa and the US!


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I’ve tried marketing courses before and I feel like I wasted my time and money. How will this time be different?

“It’s not just a course… it’s a whole plan and a philosophy and a daily practice… its helping us transform our business into something new that we really want.”

One of our Accelerator graduates shared this with us and it really made us dig deep into how Accelerator is different. The main post of Accelerator is the one to one support.That’s why we call it a coaching group, not a course. You will get personalised video reviews on any content you create and a customised webite review with specific suggestions of wording you can change and sections you can adjust so your prospects find it easier to sign up with you faster. The group will challenge you personally and you will be encouraged to be involved, ask questions and apply the topic of that day (audience, or blogging or video or whichever) to your specific situation. It’s a whole lot more than a course.


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When do the sessions run?

The next intake starts on 26th May 2022. Sessions run every Thursday at 3pm GMT for 1.5 hours, for 12 weeks. You’ll spend the first hour learning about that week’s topic and how it applies to your firm. There is then an optional 30 minute “unstuck session” which helps you to dig into anything you’re stuck on – questions, ideas, something holding you back.


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What if I miss a session?

All sessions are recorded and saved in the PF CustomerHub. This is where you can access any free downloads, all the Accelerator live sessions and your weekly homework. We strongly encourage you to attend the live sessions but we recognise that life sometimes gets in the way so the recordings are there for you if you need them.


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Can I join partway through?

You do ideally need to join from the start of the group because the 12 sessions run in order on purpose. We start by looking at your audience and what their issues are, before moving onto branding and design and websites… all with your audience and their issues in mind. We do still take new members up to session 3 and you will need to watch the recordings of the earlier sessions. After that, you’ll need to wait until the next intake or you can look at applying for the Accelerator Intensive. You’ll learn the same content as the group, but it will be delivered individually to you at dates/time which suit you and the content will be tailored to your firm specifically.

WHAT’S INCLUDED?

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Onboarding session with the PF team

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Active review of any content you create during the group

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Opportunity to ask questions about how this applies to your firm

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Live review & practical exercises during sessions

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Exclusive to accountants only

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One to one coaching session with Karen (founder)

HOW MUCH DOES IT COST?

There are a two options for Group Accelerator: Individual (one space) or Team (unlimited number of team members).
An individual space costs £995+VAT, and the group option is £1,695+VAT. You can either pay in one go, or split the payments over 3 months


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How do I sign up?

All your questions answered?
Sign up for Accelerator today.

TELL US ABOUT YOU

Spend 5-10 minutes filling in our diagnostic form so you can share a little about you, your firm, and where you are in your marketing journey.

STILL DECIDING? NEED MORE INFO?

YOUR QUESTIONS ANSWERED