toggle menu

Accelerator FAQs

Get answers. Get started.

All questions answered? Sign up for Accelerator today.

What exactly is involved?

Hear all the details from Karen…

Frequently asked questions

When are the live sessions held?

The next intake starts in September 2021. Sessions run every Thursday at 3pm GMT for one hour, for 12 weeks. You’ll get the Zoom link when you sign up.

What if I miss a live session? Can I catch the recording?

All sessions are recorded and are saved for you in the PF Hub. This is where you can access any free downloads you’ve ever gotten from PF, all the Accelerator live sessions, homework items, and more. We strongly recommend that you make plans to attend all the live sessions, but the recording is there for you if something truly urgent comes up.

What if the live session time conflicts with something I'm committed to?

We hear you. It has been really tough to find a time to suit time zones all over the world, and we appreciate for the UK in particular, the 3pm BST  is particularly awkward as it crosses over the school run.

We are looking at having multiple sessions in different time zones in future, but for now there are absolutely some options so you don’t have to miss Accelerator entirely, because it IS best to be there for the live sessions. Everyone who goes through it says they miss them when they aren’t able to be there live, for the chat and the comments and the live-coaching.

Not to despair though!! There are some options even if you have a previous commitment at the live session time:

  1. All sessions are recorded, so you can book in an hour that evening or next morning to watch and catch up. We post the recording as soon as physically possible after the session ends.
  2. You are welcome to join for even a short portion on your phone, or just listen in like a podcast while you drive or walk. Better to get 5 minutes and have a new thing to ponder or learn, than to miss the entire thing and not have any.
  3. Based on feedback from the last group and other graduates, as of September 2021 we will be extending the live sessions for 30 minutes each week, for an “Unstuck session”, to help dig into anything anyone is stuck on. Even if you don’t make the whole hour of the topic, you can always jump in for the unstuck session. And if you need to leave at the top of the hour once the core content is done, you can do that with no hard feelings!

I'm in another country/time zone. Will this be applicable to me?

All countries and time zones are welcome! The topics we’ll cover are applicable to accountants, worldwide. PF have worked with accountants and bookkeepers all over the globe for years, and in our experience no matter what country you’re in, these topics will apply to you. Naturally you’ll apply it in a different way to your firm, but so will all firms who are part of this.

For the live sessions, get up early, or stay up late if you need to. We’ve got members signed up from Australia, South Africa, Canada, and the USA as well as the UK. 

Do I get support with content marketing, or is it just listen and learn?

What sets the Accelerator apart from typical marketing training is our personal involvement with your learning. You get as much as you put in: and we’re here to review content you write, give suggestions on your website or social media, provide feedback, and help you actually take guided action. You’re not left alone.

If you decide you want consistent support from the team with your marketing, you can join Content Creators or sign up for a Foundations Workshop.

What do I get out of this course?

This course is the summary of our content marketing knowledge and how it applies to accountants. This means you learn about the 12 elements of content marketing (see the list here), and you apply what you learn every week.

You set yourself a challenge in week one – most members write a blog post once a week, although you can choose video instead if you’re already blogging. When you apply yourself to this challenge, you’ll have 12 blog posts or 12 videos by the end of the course!

How long will I get access to the recordings after the course ends?

Your membership in the Accelerator gives you “forever access”. We’ll never turn it off. Even if we switch to a new dashboard or hub, or run different training courses. You can watch, and re-watch them anytime in the future. (Some of our members have confessed to watching many of the sessions 5 or 6 times…bringing in family members and dogs….!)

What if I join and realise the Accelerator isn't what I need?

It would be very rare for an accountant to find the Accelerator not relatable to your situation. After five years of running it, we’ve never had someone say they felt it wasn’t useful. (Matter of fact many have chosen to repeat it, sometimes twice or three times in a row.) It’s been custom built exclusively for accountants and the content is relevant for everyone from one-person firms to marketing managers of large firms. But the last thing in the world we want is for you to be in training that doesn’t suit you. If you have more questions, talk to us before joining. If you’ve already joined and you think you need to change direction, talk to us.

Is there any way I could pay monthly instead?

For some of our smaller accounting firms, and bookkeepers, the money can feel like a bigger investment or could prevent you from joining.

We can absolutely split this into three monthly payments if you prefer. You pay a little more overall, but you’ll hit your marketing goal. Win win.

Drop us an email to [email protected] and we’ll sort you out.

Can I join partway through the course?

You do need to join early, because the 12 sessions run in order on purpose. We start by looking at your audience and what their issues are, then build content around that, then look at branding and design, then websites….and it’s all stackable and will make more sense when you attend them in order.

However, we do still take new members up to week 3 of the course, and you can catch up via recordings. Following that, you’ll need to wait a few months for the next intake.

I'm on my own and don't have a team. Is this for me?

The Accelerator is the best place to start if you’re on your own. As you build your firm, you’ll be glad that you addressed the 12 elements of content marketing in a structured order, rather than randomly trying this or that and getting no results from it.

I'm the owner of an accounting firm. Do I join myself, or send someone else?

It’s definitely a case of the more the merrier, in that the more people from your firm who engage with the process, the better your marketing will be. The highest performing accounting firms involve their entire team. We recommend the “team” option: even if you’re only bringing along one other person it’s still a savings. And best of all, you’ve got company on the marketing journey.

I'm the marketing manager of a larger firm. Is this for me?

Absolutely. You’ll get a lot of encouragement about how to use your time wisely when it comes to marketing – and help show the leadership team how this marketing works and gets results. (If there are more than two people on your marketing team, or if there’s even one more person in the firm who would benefit from learning about content marketing, choose the Team option.)

How do I get my boss to let me join this course?

If your boss isn’t on board with content marketing yet, here are a few arguments to help:

  1. Isn’t it better if I’m working on marketing with personal help and direction from the experts?
  2. I get “forever access”, so I’ll be able to watch and re-watch the sessions for months and years afterward.
  3. If you don’t let me join, I’ll go work for PF instead. (haha only joking…sort of…)

Who is this course NOT for?

If you are not an accountant, a bookkeeper, or working in an accountancy firm, it’s not for you.

How much of my time will this require?

The bare minimum is an hour a week – attending the live sessions. But we recommend you spend 2-3 hours per week: one for the live session, and 1-2 hours actually working on your ‘challenge’. (You’ll set this yourself at the start.)

If you’re thinking you can’t possibly spare an hour or two a week, we challenge you to think about how you’re using your marketing time now. Isn’t it better to spend that time in a focused, structured way – with help – rather than randomly squeezing in marketing wherever you can find it? (We both know that ends up being about 0 hours per week, anyway.)

I've tried marketing training courses before but didn't get much. Why would I join this?

There are three reasons.

  1. This course is built exclusively for accountants only: so everything is completely customised to how the buyers of accounting services buy.
  2. You get personal guidance and support from Karen and the PF team all the way through – you’re not simply watching videos
  3. You’re ready now. You’ve dabbled, but now you’re completely in and you are going to see success. Your mindset is right and you’re excited.

What if I'm not ready? Can I join next time?

Sure. Next intake is in 3-4 months. You’re welcome to wait if you’re not ready. If you’re dithering, think about how much marketing you could have done by then, and how much further along the path you’ll be.